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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Public Relations
The Art of the Linguistic Kill Shot
I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” Trump has perfected the art of name calling. He always seems … Continue reading
Posted in Current Affairs, In the News, Politics, Public Relations Tagged campaign, persuasion, rhetoric, Trump 2 Comments
Social Tools Summit Wrap
I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the … Continue reading
Posted in Events, PR Tech, Public Relations, Social Media, Technology Tagged marketing, social media, social network, social tools 3 Comments
4 PR Lessons From Comedy via Seinfeld and Stern
I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of … Continue reading
Posted in Branding, In the News, Interviews, Marketing, PR, Public Relations 2 Comments
Will Ad Tech Stumbles Drive More Budget to PR?
PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening. A number … Continue reading
Posted in Agency news, Branding, Current Affairs, Marketing, PR, Public Relations, Tech Comments Off on Will Ad Tech Stumbles Drive More Budget to PR?
Your Greatest Foe on Social Media – How to Fight Back
Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To … Continue reading
Posted in Events, Marketing, NY Tech, PR Tech, Public Relations, Technology Tagged content marketing, PR, social media Comments Off on Your Greatest Foe on Social Media – How to Fight Back
ENGAGE: NYC Reveals the King of Storytelling
I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading
Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR Tagged bots, branding, marketing, storytelling, virtual reality Comments Off on ENGAGE: NYC Reveals the King of Storytelling
It’s the End of the Truth as we Know it – is PR fine?
It’s like we went to sleep in late 2016 and woke up with a post-election, New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to … Continue reading
Posted in PR, Public Relations, Tech, Web/Tech Tagged fake news, journalism, media, post-truth, PR, public relations Comments Off on It’s the End of the Truth as we Know it – is PR fine?
Trump is sucking the Air and Fun from PR and News
There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading
Posted in In the News, PR, Public Relations Comments Off on Trump is sucking the Air and Fun from PR and News
Crowdsourcing PR Dashboard Advice
A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that … Continue reading
Posted in Agency news, Marketing, PR Tech, Public Relations, Tech PR, Technology Tagged dashboard, metrics, PR Comments Off on Crowdsourcing PR Dashboard Advice
PR Golden Turkey Awards
I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. … Continue reading
Posted in In the News, Public Relations, Tech PR Comments Off on PR Golden Turkey Awards
