Category Archives: Public Relations

Next Steps in Social Media Marketing

Posted on December 4, 2018 by rgeller

If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief … Continue reading →

Posted in Influencer marketing, Interviews, Marketing, Public Relations, Social Media, Tech PR, Uncategorized | Tagged , , , , | 2 Comments

Definers Saga and the State of PR Ethics

Posted on November 28, 2018 by rgeller

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery … Continue reading →

Posted in In the News, Public Relations, Social Media, Tech, Tech PR, Technology | Tagged , , , | 3 Comments

Is it time to Rethink our Faustian Bargain with “Free”?

Posted on August 28, 2018 by rgeller

There is legislation brewing in Europe that could upend digital media.  They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts … Continue reading →

Posted in PR Tech, Public Relations, Social Media, Technology | Tagged , , , , | 2 Comments

Content Curation’s Last stand?

Posted on August 1, 2018 by rgeller

Quora recently sent me an email asking about my favorite content curation examples. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s … Continue reading →

Posted in Apps, In the News, Marketing, NY Tech, PR, PR Tech, Public Relations, Tech | Tagged , , , | Comments Off on Content Curation’s Last stand?

I‘m in PR: What’s the Big Idea?

Posted on July 11, 2018 by rgeller

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. Its backlight shines an eerie glow on the presenter’s lower face. This is not just some ad man (or woman). It’s … Continue reading →

Posted in Campaign Analysis, Public Relations, Social Media, Tech PR, Technology | Tagged , , | 1 Comment

Sparks Fly at Publishers and Platforms Meetup

Posted on June 20, 2018 by rgeller

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital … Continue reading →

Posted in Events, NY Tech, Politics, Public Relations, Social Media, Technology | Tagged , , , , , , , , | Comments Off on Sparks Fly at Publishers and Platforms Meetup

Building Bridges to Media and the World in Jerusalem

Posted on June 6, 2018 by rgeller

I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. And I started to wonder why I hadn’t visited here sooner. Each part of the country … Continue reading →

Posted in Agency news, Current Affairs, PR, PR Tech, Public Relations, Tech PR, Technology | Tagged , , , , , , , | Comments Off on Building Bridges to Media and the World in Jerusalem

Facebook Unfriends News, and it’s a Shame

Posted on February 6, 2018 by rgeller

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead … Continue reading →

Posted in In the News, Public Relations, Social Media | Tagged , , , | Comments Off on Facebook Unfriends News, and it’s a Shame

Tech has an image problem. How do we fix it?

Posted on December 21, 2017 by rgeller

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are).  But if it were, I’d say there’s a problem. Namely I am getting tired of … Continue reading →

Posted in Public Relations, Tech, Technology, Uncategorized | Tagged , , , , | Comments Off on Tech has an image problem. How do we fix it?

Lin Pophal on the Evolving Role and Field of PR

Posted on December 5, 2017 by rgeller

I’ve known Lin Pophal for years through her work as a writer for eContent, HR Executive, and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools). Earlier this … Continue reading →

Posted in Books, In the News, PR, Public Relations, Reading Files | Tagged , , , , | Comments Off on Lin Pophal on the Evolving Role and Field of PR