Category Archives: Public Relations

Boo! Now will you cover my PR?

Posted on October 31, 2022 by rgeller

Tapping emotions is a time-honored tactic in PR and marketing.  This can involve fear-mongering.  Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading →

Posted in PR, Public Relations, Tech PR | Tagged , , | Comments Off on Boo! Now will you cover my PR?

Acting the Part (of Thought Leader and Spokesperson)

Posted on August 4, 2022 by rgeller

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is … Continue reading →

Posted in Podcast, PR, Public Relations | Tagged , | Comments Off on Acting the Part (of Thought Leader and Spokesperson)

Your Amazing Succession PR Scene Translator

Posted on November 29, 2021 by rgeller

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity).   There’s great writing, a superb cast, and always lots … Continue reading →

Posted in Crisis Management, Current Affairs, Public Relations, Television, TV | Tagged | Comments Off on Your Amazing Succession PR Scene Translator

What’s your Hype Cycle Time?

Posted on October 27, 2021 by rgeller

How to Surf the Tech Trends without Going Under Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of … Continue reading →

Posted in Campaign Analysis, Marketing, Public Relations, Tech PR | Tagged , | 1 Comment

Check out our New Podcast: PR, Done & Doner

Posted on October 21, 2021 by rgeller

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading →

Posted in Agency news, Interviews, PR, Public Relations | Comments Off on Check out our New Podcast: PR, Done & Doner

Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

Posted on May 28, 2021 by rgeller

I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: … Continue reading →

Posted in Networking, PR Tech, Public Relations | Comments Off on Another PR Rabbit Hole to Avoid: Obscure Analyst Reports

From Breakthrough IP to Market Leadership

Posted on March 9, 2021 by rgeller

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading →

Posted in Branding, Campaign Analysis, PR, Public Relations, Tech PR, Technology | Tagged , | Comments Off on From Breakthrough IP to Market Leadership

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Posted on February 3, 2021 by rgeller

In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.  … Continue reading →

Posted in Campaign Analysis, Public Relations, Tech, Tech PR, Technology | Tagged , , | Comments Off on Turn Your Secret Sauce into a PR Asset with these 4 Steps

Robin Schaffer on Maximizing Analyst Relations

Posted on January 12, 2021 by rgeller

It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading →

Posted in Campaign Analysis, PR, Public Relations, Uncategorized | Tagged , | Comments Off on Robin Schaffer on Maximizing Analyst Relations

Secret Sauce: What it is, and How to Apply for best PR Results

Posted on December 7, 2020 by rgeller

It can go by various names.  IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom.   I like “secret sauce”.   Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution … Continue reading →

Posted in Campaign Analysis, Public Relations, Tech, Tech PR | Comments Off on Secret Sauce: What it is, and How to Apply for best PR Results