Category Archives: Public Relations

Better Call Saul the PR Hound

Posted on February 24, 2015 by rgeller

I really loved the AMC show Breaking Bad.  It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading →

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Find and Fill Open Spaces to Connect with Customers

Posted on February 4, 2015 by rgeller

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to … Continue reading →

Posted in Marketing, Public Relations, Social Media, Technology | 2 Comments

Secret to Creativity? Ditch the Phone! Get Bored!

Posted on January 28, 2015 by rgeller

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people … Continue reading →

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Tips for Getting your Tech News Covered in China

Posted on December 11, 2014 by rgeller

As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person … Continue reading →

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In the new “Curate or Perish” World, what’s a Flack to Do?

Posted on November 17, 2014 by rgeller

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading →

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Confessions of A Foreign PR Student

Posted on October 30, 2014 by rgeller

By Carmen Ren We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to … Continue reading →

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Tech PR in Asia: Myths and Misconceptions

Posted on October 22, 2014 by rgeller

As a tech PR agency – one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in … Continue reading →

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Lessons from Louis C.K. on PR Messaging

Posted on June 4, 2014 by rgeller

I am a big fan of comedian Louis C.K., and love his show on FX.  I have blogged about his lessons for PR before. Another one recently occurred to me.  We had just completed two seminars here at Fusion PR … Continue reading →

Posted in PR, PR Tech, Public Relations | Comments Off on Lessons from Louis C.K. on PR Messaging