Category Archives: PR

Trump, Tinder, Press Offender – New Rules of Taking on Media

Posted on August 13, 2015 by rgeller

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. … Continue reading →

Posted in In the News, PR, Public Relations | Tagged , , | Comments Off on Trump, Tinder, Press Offender – New Rules of Taking on Media

Naughty or Nice? State of Tech Brand and PR Implications

Posted on August 10, 2015 by rgeller

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the … Continue reading →

Posted in PR, Public Relations, Tech PR, Technology | Comments Off on Naughty or Nice? State of Tech Brand and PR Implications

Open letter to Media: Please get this Blowhard to Shut up Go Away

Posted on July 20, 2015 by rgeller

I am getting a little tired of all the media hyperventilating about a certain Republican presidential candidate; you know the one with the dead rodent looking thingie on the top of his head. There is a numbing sameness to the … Continue reading →

Posted in Current Affairs, Politics, PR, Public Relations | Tagged , | Comments Off on Open letter to Media: Please get this Blowhard to Shut up Go Away

One Thing you CAN’T Measure in PR

Posted on June 22, 2015 by rgeller

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona … Continue reading →

Posted in PR, Uncategorized | Tagged , | Comments Off on One Thing you CAN’T Measure in PR

Cracking the Quadrant – Confessions of a former Gartner Analyst

Posted on June 3, 2015 by rgeller

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading →

Posted in NY Tech, PR, Public Relations, Technology, Uncategorized | Tagged , | 2 Comments

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Posted on March 23, 2015 by rgeller

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech … Continue reading →

Posted in Events, Marketing, PR, PR Tech, Public Relations, Reading Files | Tagged , , , | Comments Off on Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Better Call Saul the PR Hound

Posted on February 24, 2015 by rgeller

I really loved the AMC show Breaking Bad.  It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start … Continue reading →

Posted in Current Affairs, Fun Stuff, PR, Public Relations, Reading Files | Comments Off on Better Call Saul the PR Hound

Secret to Creativity? Ditch the Phone! Get Bored!

Posted on January 28, 2015 by rgeller

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people … Continue reading →

Posted in PR, Public Relations, Social Media, Technology | Comments Off on Secret to Creativity? Ditch the Phone! Get Bored!

Tips for Getting your Tech News Covered in China

Posted on December 11, 2014 by rgeller

As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person … Continue reading →

Posted in PR, Public Relations, Technology | Comments Off on Tips for Getting your Tech News Covered in China

PR In China: the Latest Hits (and Misses)

Posted on December 4, 2014 by rgeller

Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media.  As I said, those … Continue reading →

Posted in PR, PR Tech | Tagged , , | Comments Off on PR In China: the Latest Hits (and Misses)