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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR
Latest PR Tactic: Publishing on Platforms
Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading
Posted in PR, PR Tech, Public Relations, Social Media Tagged algorithms, Facebook, newsfeed, PR Comments Off on Latest PR Tactic: Publishing on Platforms
Trump Gets Schooled in PR
The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading
Posted in Campaign Analysis, In the News, Politics, PR, Public Relations Comments Off on Trump Gets Schooled in PR
Apple News-buster Seth Weintraub on the State-of-the-scoop
I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading
Posted in Interviews, PR, PR Tech, Public Relations, Tech, Tech PR Comments Off on Apple News-buster Seth Weintraub on the State-of-the-scoop
Top IT News Picks of the New York Tech Crowd
Someone posted the question “HELP! What are the top sites where you get IT news?” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations Comments Off on Top IT News Picks of the New York Tech Crowd
Lessons in Tech Branding from Rock Icons
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection I am a big fan … Continue reading
Huffington Goes Viral with Data Science – You can Too
Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading
Posted in PR, PR Tech, Public Relations, Reading Files, Social Media, Technology Tagged big data, content marketing, media, PR, publisher, viral Comments Off on Huffington Goes Viral with Data Science – You can Too
Israeli Startups Join Axis Innovation at NYSE
I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading
Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized 2 Comments
1 More Reason for Media to Hate Tech; Thanks Peter Thiel
Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Reading Files Tagged PR, Silicon Valley, tech Comments Off on 1 More Reason for Media to Hate Tech; Thanks Peter Thiel
Social Media Week NY Seminar Wrap
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading
Posted in Events, PR, PR Tech, Public Relations, Social Media, Tech PR Tagged content marketing, marketing, PR, SMW, social media Comments Off on Social Media Week NY Seminar Wrap
No one Cares about Your News – Now What? Join us on 2/23
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized Tagged PR, SMW, social media Comments Off on No one Cares about Your News – Now What? Join us on 2/23
