Category Archives: PR

Wrong Tail Fiasco – A Step Backwards for PR

It has been a few days since Chris Anderson’s now infamous post on his Long Tail blog (Sorry PR People: You’re Blocked), in which he outed what he called “lazy flacks" by publishing their email addresses (and implicitly inviting spammers … Continue reading

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The Unsung Art of PR Editing

It is not one of the more glamorous aspects of the job, but editing is a much and desired, little talked about and sometimes hard to find skill in PR. This is especially true in light of the burgeoning need … Continue reading

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From Madmen to PR’s Holy Grail

All the hoopla about Madmen, AMC’s new show that covers the men of advertising circa the late 50’s, reminded me that there is no recognized culture of PR akin to the culture of advertising. Dating back to the days of … Continue reading

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User Generated Content and PR via NY Times’ Thomas Friedman

Thomas Friedman had a great column (The Whole World is Watching) in the NY Times yesterday that touched on some related themes I have been discussing in my recent posts about user generated content (UGC) and PR. According to Friedman, … Continue reading

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I am User, Hear me Roar

As I discussed in my last post, there is a raucous new dinner guest at the media table and that guest is the consumer (AKA "user"). A fickle and sometimes cranky type, consumers are flexing their muscles and expressing themselves … Continue reading

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Managing Reputations online: Ease of Use = Room for Mistakes

Not long ago I was discussing with my friend Lisa Langsdorf  (communications manager for About.com / NY Times and a real PR pro) the challenges of factoring online media into the PR equation, and she brought up an interesting perspective.  … Continue reading

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A Peak behind the Curtains (The Future of PR)

There has been much public debate about what the emerging world of unmediated media means for the future of PR.  It is well tread territory, and instead of rehashing this I thought I might instead look to the future and … Continue reading

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“The Office” Does PR

It was great to see "The Office," one of my favorite shows, take on PR last week. Sure, they were more concerned with creating a funny episode than a true-to-life portrayal, or educating about PR.  But cops, lawyers, doctors and … Continue reading

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