Category Archives: PR

The Death of the PR Pitch

In my frenzied killing spree – my PR Death Watch series, blog posts that predict the demise of sacred cows of PR – I have overlooked one of the most obvious anachronisms: the PR pitch. Pity the poor pitch.  It … Continue reading

Posted in PR | Comments Off on The Death of the PR Pitch

PR Manager’s Secret to Client and Team Success? Try RSOI!

Managing PR teams comes with its share of challenges.  You want your teams to have what they need to succeed – the information, resources and support of clients and management.  You want to make sure that they have the proper … Continue reading

Posted in PR | 1 Comment

Just Send us the Press Release Please!

I joined the PR profession by way of engineering to sales support to tech marketing and then sales, until I finally realized that the career aptitude test that I took way back in the beginning – right after I graduated, … Continue reading

Posted in PR | Comments Off on Just Send us the Press Release Please!

Turning PR into a Sales Lead Generation Machine

In my last post I discussed that the best job security for PR in a down economy is to make sure your programs are really working (of course, you should always strive for this). And the more your efforts can … Continue reading

Posted in PR | 2 Comments

PR Job Security in a Down Economy

We were discussing the state of business in a manager’s meeting today and the conversation turned to a refrain we have been hearing from people in the industry including friends, clients and investors.  The buzz is that the single biggest … Continue reading

Posted in PR | Comments Off on PR Job Security in a Down Economy

PR Wars and other Problems (NY Times does PR)

One of the missions of this blog is to help educate about PR and defend a field that has historically not done the best job of explaining itself.  So, from time to time I will call out inaccuracies that I … Continue reading

Posted in PR | 1 Comment

PR Death Watch Continues

The PR death watch continues.  On a Foremski-inspired rampage, I have previously gone after some sacred cows (see Death of Media Relations) and nothing can stop me now.  After all, what could a blog called Flack’s Revenge possibly be about … Continue reading

Posted in PR | 11 Comments

Introducing the Bluster Index

I have written a lot about technology and communications – about technology categories, and the importance of understanding the nuances of the space you work (and communicate in). In researching the buzz in a space, there are many excellent tools … Continue reading

Posted in PR | Comments Off on Introducing the Bluster Index

All the Presidents Flacks

I have occasionally blogged about the Bush administration’s questionable policies and Machiavellian PR maneuvering. So when the first reports came out about Scott McClellan’s book (see White House Insider Writes Scathing Critique of Bush Admin. on CBC),  I have to … Continue reading

Posted in PR | 2 Comments

Celebrating the Rise of the Geek

In Revenge of the Nerds last week I wrote that tech media (albeit online tech media) suddenly seems to be hot again. So I was amused to see David Brooks NY Times Op Ed on Friday, titled Alpha Geeks. David … Continue reading

Posted in PR | Comments Off on Celebrating the Rise of the Geek