Category Archives: PR

More on Blogging and PR

A nice thing about blogging for PR is that it helps us walk in the shoes of a journalist and understand what it means to fill white space and work on a deadline (even if the latter is self-imposed).   It … Continue reading

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Marketers, Start Making Sense

I have talked about the death of certain institutions and sacred cows of PR (see my PR Death Watch series).  I have also promised to counterbalance this morbid talk with positive recommendations and have already begun to do so. Some … Continue reading

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Journos will Flack for Food

The WSJ had an article yesterday (Ex-MSNBC Chief Taps Journalists as Consultants) about former MSNBC rising star Dan Abrams' new media strategy firm that he is launching to help business executives with PR.   According to the article: The firm's … Continue reading

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A New Mood in Tech PR

I have hesitated to write this because I think a lot of what is going on in the economy and business climate is due to a contagion of panic and fear.  I don't want to add to this via a … Continue reading

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We are an ROI-driven Company

Those are the words my client said to me as I discussed their fee level and PR program.  It was the client's response to my suggestion that their fee is too low.  I filed that thought and tucked it away … Continue reading

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Fighting PR’s Public Relations Problem

Floyd Norris had a nice article in the NY Times last Friday about the state of the so called “death tax” New Life for the Death Tax.   Unfortunately he (probably quite unintentionally) took a broadside at the PR profession in … Continue reading

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Rethinking the PR Pitch and Campaign: Three Key Questions

I have said that the PR pitch is dead.  As I explained in that post, the lumbering, one size fits all mass blast is an anachronism.  Further, the mindless flogging of information has no place today (not that it ever … Continue reading

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Making the Group: Carving out a Leadership Position in Tech PR

I blogged last week about the PR and branding connection, and the importance of weaving the facts that describe your product or service into a good story. Last week I also described a client type who seemingly has no interest … Continue reading

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Crafting Headlines that Pop

The proliferation of various forms of media has created a land grab for attention that makes it more critical than ever to be able get your message across in the fewest possible words.  Whether someone is looking through their email … Continue reading

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Word of Advice: Branding Happens!

There is a flip side, and a potential pitfall to my post Turning PR into a Sales Lead Generating Machine. The post counseled that tough economic times mandate PR programs specifically designed to boost sales, and offered tips about PR … Continue reading

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