Category Archives: PR

A nice thing about blogging for PR is that it helps us walk in the shoes of a journalist and understand what it means to fill white space and work on a deadline (even if the latter is self-imposed).   It … Continue reading →

I have talked about the death of certain institutions and sacred cows of PR (see my PR Death Watch series).  I have also promised to counterbalance this morbid talk with positive recommendations and have already begun to do so. Some … Continue reading →

The WSJ had an article yesterday (Ex-MSNBC Chief Taps Journalists as Consultants) about former MSNBC rising star Dan Abrams' new media strategy firm that he is launching to help business executives with PR.   According to the article: The firm's … Continue reading →

I have hesitated to write this because I think a lot of what is going on in the economy and business climate is due to a contagion of panic and fear.  I don't want to add to this via a … Continue reading →

Those are the words my client said to me as I discussed their fee level and PR program.  It was the client's response to my suggestion that their fee is too low.  I filed that thought and tucked it away … Continue reading →

Floyd Norris had a nice article in the NY Times last Friday about the state of the so called “death tax” New Life for the Death Tax.   Unfortunately he (probably quite unintentionally) took a broadside at the PR profession in … Continue reading →

I have said that the PR pitch is dead.  As I explained in that post, the lumbering, one size fits all mass blast is an anachronism.  Further, the mindless flogging of information has no place today (not that it ever … Continue reading →

I blogged last week about the PR and branding connection, and the importance of weaving the facts that describe your product or service into a good story. Last week I also described a client type who seemingly has no interest … Continue reading →

The proliferation of various forms of media has created a land grab for attention that makes it more critical than ever to be able get your message across in the fewest possible words.  Whether someone is looking through their email … Continue reading →

There is a flip side, and a potential pitfall to my post Turning PR into a Sales Lead Generating Machine. The post counseled that tough economic times mandate PR programs specifically designed to boost sales, and offered tips about PR … Continue reading →