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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR
The King is Dead – Long Live the Press Statement
I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines … Continue reading
Posted in Campaign Analysis, In the News, Podcast, PR 2 Comments
PR – a Great Value in a Recession?
Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser, CEO and founder of Renegade Marketing. He … Continue reading
Posted in In the News, PR, Tech PR Comments Off on PR – a Great Value in a Recession?
Boo! Now will you cover my PR?
Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to … Continue reading
Posted in PR, Public Relations, Tech PR Tagged Halloween, media relations, PR Comments Off on Boo! Now will you cover my PR?
Acting the Part (of Thought Leader and Spokesperson)
I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is … Continue reading
Posted in Podcast, PR, Public Relations Tagged media training, performance coaching Comments Off on Acting the Part (of Thought Leader and Spokesperson)
Top Tech Words to Banish in 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting … Continue reading
Posted in Fun Stuff, PR, Reading Files 2 Comments
Check out our New Podcast: PR, Done & Doner
I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. The podcast was … Continue reading
Posted in Agency news, Interviews, PR, Public Relations Comments Off on Check out our New Podcast: PR, Done & Doner
Osaka Episode puts Media, Sports and Celebrity on Trial
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading
Posted in Branding, Current Affairs, In the News, PR Comments Off on Osaka Episode puts Media, Sports and Celebrity on Trial
You’re out of your Bleeping PR Head – or Should be
Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx The club, or field of PR, can disdain those who want to join; particularly people … Continue reading
Posted in Branding, Campaign Analysis, Marketing, PR, Tech PR Comments Off on You’re out of your Bleeping PR Head – or Should be
From Breakthrough IP to Market Leadership
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I outlined steps to turn … Continue reading
Posted in Branding, Campaign Analysis, PR, Public Relations, Tech PR, Technology Tagged intellectual property, secret sauce Comments Off on From Breakthrough IP to Market Leadership
Robin Schaffer on Maximizing Analyst Relations
It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed … Continue reading
Posted in Campaign Analysis, PR, Public Relations, Uncategorized Tagged analyst relations, industry analyst Comments Off on Robin Schaffer on Maximizing Analyst Relations
