Category Archives: PR

PR News has published my article Mastering the Inner Game of PR. This article discusses the psychology of the media relations pitch.  It draws from lessons I learned in sales about the importance of enthusiasm and efficient work routines.  It … Continue reading →

As readers of this blog know, I like to help educate about the PR profession and defend it when necessary.   The field of work is often misunderstood and mistrusted (as some have said "PR needs better PR"). My radar goes … Continue reading →

I have blogged about the need for marketers to adjust their messages and approaches based on the sorry state of the economy. Do I say this because I think we should wallow in depressing topics and remind people of how … Continue reading →

I have spent much of my time this week and last in airports, and thus have not been able to get to this blog until today. One topic I wanted to chime in on relates in equal parts to a … Continue reading →

So congratulations, you have secured that all important gig on CNN’s Larry King show. What does one do to prepare for this?  The video below offers some assistance.  It provides a simulator that will take you though the rigors of … Continue reading →

There are a bunch of conversations, thoughts and resources I had meant to turn some into blog posts over the past few weeks.  Working under the theory that one big post is better than a bunch of minor ones, I … Continue reading →

The NY Times featured an interview with Dev Patnaik, author of "Wired to Care", about the importance of developing a sense of empathy with customers.  His main point is that, despite all the noise that is made about the need … Continue reading →

Good PR is about being fast, smart and creative.  You want to get a sense of where the media will go next, and be there waiting and ready to help them build their stories, a step ahead of everyone else. … Continue reading →

– PR to Thrive in 2009 – Newsflash: Venerable Press Release Crushes Naysayers Unlike many others, I am looking forward to good things for PR in 2009.   True, traditional media and even online media are struggling (the latter, based on … Continue reading →

Last Friday’s post was about Trust, namely trust and corporate blogs.  I continue with the theme of trust, this time within the context of word of mouth (WOM) marketing and brand building You can call Bernie Madoff a lot of … Continue reading →