Category Archives: PR

How Good (or Bad) is AT&T’s Network? The Power of Brands and Narrative in Shaping Public Perception

Posted on December 16, 2009 by rgeller

AT&T’s cellular network leaves a lot to be desired, according to many.  However, if you are willing to put up with it, you too can become the proud owner of an iPhone, since AT&T is still the only network that … Continue reading →

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What to do when your innovation doesn’t quite fit – 3 tips

Posted on October 9, 2009 by rgeller

A New York Times article (It’s Brand New, but Make It Sound Familiar) discussed the importance of picking the right product category when it comes to marketing and introducing products. This was Ironic, as I saw the story right after … Continue reading →

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Press Embargoes – Just say No! (or “No Thank You”)

Posted on September 24, 2009 by rgeller

Well, Arrington has once again voiced his disapproval for embargoes. For the uninitiated, embargoes and exclusives are deals that PR firms strike with media regarding advanced notice about news and timing of publication for related stories. In his post on … Continue reading →

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Report Predicts Growth for the PR Field

Posted on August 5, 2009 by rgeller

The New York Times reported on communications industry spending plans in an article that summarized the findings of private equity firm Veronis Suhler Stevenson. Veronis' Communications Industry Forecast predicts cuts in spending by consumers and businesses  across most areas of … Continue reading →

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Obama, great PR for Beer

Posted on July 29, 2009 by rgeller

Reasonable people can debate and disagree about the wisdom of Obama’s public musings on the Gates issue. I think most people (myself included) felt that Obama was off base in his initial comments.  He shot from the hip on a … Continue reading →

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Novel PR Tactics Help R.E. Agent Stand Out

Posted on July 17, 2009 by rgeller

As those who read this blog know, I am in tech PR, and most of my posts relate to this field and the general realm of social media.  But sometimes I see interesting stories that are outside of tech, and … Continue reading →

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Blogging for a Free Iran

Posted on June 29, 2009 by rgeller

I have heard about a number of BlogCatalog “Bloggers Unite” campaigns. They seem to be worthy causes, and I decided it was time to jump in and participate and am doing so in honor of today’s event, Bloggers Unite for … Continue reading →

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Moment of Truth for PR

Posted on June 8, 2009 by rgeller

What are the perceptions of the PR profession’s “brand” and reputation?  How should the field evolve to meet the needs of today? Read my post on Fusion PR Forum to find out more.

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So PR is Extinct, Eh?

Posted on May 27, 2009 by rgeller

On the Web 2.0 Journal, Fuat Kircaali blogs: …roughly 70% of today’s PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. He further states that ninety per cent of today’s … Continue reading →

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PR’s Evolving Role

Posted on April 28, 2009 by rgeller

Some have suggested that the emergence of social media means that communications intermediaries like journalists and PR professionals are no longer needed. After all, the thinking goes, when people and companies can easily launch their own soapboxes via blogs, micro-blogs … Continue reading →

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