Category Archives: PR

The Circle of Life in PR

Posted on April 30, 2010 by rgeller

Death is part of life. Predators feast on prey, thinning herds and improving the health of the greater ecosystem.  Carrion fertilizes the fields.  Fauna bloom and provide sustenance for the herds. And, so, the cycle continues. The circle of life … Continue reading →

Posted in PR | Comments Off on The Circle of Life in PR

Some Depressing Numbers for Traditional PR

Posted on April 2, 2010 by rgeller

I have a post on the Social Fluency blog today that charts the decline of traditional PR via some pretty depressing numbers. It answers the question: what do professional photography and PR have in common?  Both have suffered from a … Continue reading →

Posted in PR | Comments Off on Some Depressing Numbers for Traditional PR

3 Metrics to Help Stop Abandoned Blog Syndrome

Posted on March 30, 2010 by rgeller

The following is a guest post by Anne Giles Clelland of Handshake 2.0 Know thyself. – Inscription at the Delphic Oracle Know thyself. Although the reasons for why we do what can be both, most of us tend to be … Continue reading →

Posted in PR, PR Tech | Tagged , | 2 Comments

Introducing Tomorrow’s Topic and Guest Blogger

Posted on March 29, 2010 by rgeller

Blogging and Twitter offer a smorgasbord, a constellation of people to communicate with  and share info and ideas.  I am constantly amazed by this, and have “met” a bunch of great people that I otherwise never would have. Yet, the … Continue reading →

Posted in PR | Comments Off on Introducing Tomorrow’s Topic and Guest Blogger

Are you a Serial (Agency) Killer?

Posted on March 2, 2010 by rgeller

I wrote a post on the Fusion PR Forum blog today that explorers the phenomenon of the serial PR agency switcher. Many companies find that they need to switch gears with regard to agencies and PR quite often.  The post … Continue reading →

Posted in PR | Comments Off on Are you a Serial (Agency) Killer?

Super Bowl for PR

Posted on February 10, 2010 by rgeller

It is fun to watch the Super Bowl for just for the commercials, even if you are not a big football fan. The annual event is great PR for the advertising industry given all the buzz about the campaigns, their … Continue reading →

Posted in PR | Comments Off on Super Bowl for PR

PR Checklists: What is the State of the PR Program?

Posted on February 4, 2010 by rgeller

My post on Tuesday discussed PR process and checklists. There are many types of checklists covering many different areas of PR. They can be about things as seemingly trivial as covering for a colleague on a briefing (my team sometimes … Continue reading →

Posted in PR, Tech PR | 2 Comments

Of PR, Checklists and Happy Work Places

Posted on February 2, 2010 by rgeller

The turning of the calendar in a new year is always a good time to reflect and look ahead.  In PR, we take start of the year as an opportunity to make sure that account basics are in place and … Continue reading →

Posted in PR, Reading Files | Comments Off on Of PR, Checklists and Happy Work Places

Death of the Issues pitch, Revenge of the press release

Posted on January 12, 2010 by rgeller

My colleague Bennie tweeted a story from Ragan’s yesterday – Don’t Trash Press Releases Yet – which reminded me of a post I have been considering.  Since I have been scooped, I might as well go out with my post … Continue reading →

Posted in PR | 2 Comments

PR 2009 – The Color of Brand

Posted on December 29, 2009 by rgeller

If you are involved with PR, the you must be dealing with some kind of problem, right? Or do you have a crisis? Are you caught up in a PR meltdown or an issue? These are the modifiers often used … Continue reading →

Posted in PR | Tagged , , | 2 Comments