Category Archives: PR

Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big

In the movie business, they say a movie opens big when it is a hit and has a great first week at the box office. So how do you get your news to open big?  On Social Fluency today, I … Continue reading

Posted in PR | Comments Off on Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big

Brains on Fire, a Great Read

The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading

Posted in Books, PR | 2 Comments

Crashing Servers and the Story of O (My Take on the TechCrunch Acquisition)

When it comes to blogging, I enjoy it but my life does not revolve around it. I do have a day job and am not trying to build the next media power house. Getting 2-3 posts out each week means … Continue reading

Posted in PR | 2 Comments

41 Free or Cheap Press Release / Content Distribution Sites

I am not necessarily a big fan of low rent news and article blast services. Particularly when it comes to article submission sites, I have found that the articles distributed in this manner often wind up on marginal websites.  These … Continue reading

Posted in PR | Comments Off on 41 Free or Cheap Press Release / Content Distribution Sites

What is PR’s Most Dangerous Game (share YOUR story)?

I read a WSJ article yesterday (Zookeeper Courted Danger to Attract Press and Visitors), about a zoo publicity guy who got bit by a Cobra, and also lost two fingers to a chimpanzee, all in the name of his craft. … Continue reading

Posted in PR | Comments Off on What is PR’s Most Dangerous Game (share YOUR story)?

Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy

Time magazine has a celebrity interview feature called “10 Questions.”  A month or so ago, Time readers posed the questions to James Ellroy, author of great noirish fiction – a number of his books hit the best seller lists and … Continue reading

Posted in PR, Reading Files | Comments Off on Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy

Shell Shock in the Data Center: The Folly of Tech Jargon

Some people wonder how I find time to contribute to a number of blogs and still get my “day job” done. The answer is, I love to write and I also find it therapeutic. Plus, blogging is pretty much part … Continue reading

Posted in PR | Comments Off on Shell Shock in the Data Center: The Folly of Tech Jargon

Revenge of the Press Embargo

Some have railed against the press embargo (Michael Arrington, most loudly and notably; see TechCrunch stories Death to the Embargo and The Last Has Fallen; The Embargo is Dead). The embargo is an agreement between news sources and the media … Continue reading

Posted in PR | Comments Off on Revenge of the Press Embargo

Wired Magazine Says Science Needs to Up its PR Game

While providing PR support for a publisher of science journals, textbooks and online search and social media tools, I executed a number of campaigns that targeted researchers a couple of years ago. Part of the project involved studying the social … Continue reading

Posted in PR | 3 Comments

The Evolving art of the Headline

David Carr’s Media Equation column in the NY Times on Monday discussed how the online world is forcing a shift in the way headlines are crafted. In addition to explaining how the perpetual search of just about everyone for more … Continue reading

Posted in PR | Tagged , , | Comments Off on The Evolving art of the Headline