Category Archives: PR

Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big

Posted on October 12, 2010 by rgeller

In the movie business, they say a movie opens big when it is a hit and has a great first week at the box office. So how do you get your news to open big?  On Social Fluency today, I … Continue reading →

Posted in PR | Comments Off on Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big

Brains on Fire, a Great Read

Posted on October 7, 2010 by rgeller

The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading →

Posted in Books, PR | 2 Comments

Crashing Servers and the Story of O (My Take on the TechCrunch Acquisition)

Posted on October 6, 2010 by rgeller

When it comes to blogging, I enjoy it but my life does not revolve around it. I do have a day job and am not trying to build the next media power house. Getting 2-3 posts out each week means … Continue reading →

Posted in PR | 2 Comments

41 Free or Cheap Press Release / Content Distribution Sites

Posted on October 1, 2010 by rgeller

I am not necessarily a big fan of low rent news and article blast services. Particularly when it comes to article submission sites, I have found that the articles distributed in this manner often wind up on marginal websites.  These … Continue reading →

Posted in PR | Comments Off on 41 Free or Cheap Press Release / Content Distribution Sites

What is PR’s Most Dangerous Game (share YOUR story)?

Posted on September 22, 2010 by rgeller

I read a WSJ article yesterday (Zookeeper Courted Danger to Attract Press and Visitors), about a zoo publicity guy who got bit by a Cobra, and also lost two fingers to a chimpanzee, all in the name of his craft. … Continue reading →

Posted in PR | Comments Off on What is PR’s Most Dangerous Game (share YOUR story)?

Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy

Posted on September 20, 2010 by rgeller

Time magazine has a celebrity interview feature called “10 Questions.”  A month or so ago, Time readers posed the questions to James Ellroy, author of great noirish fiction – a number of his books hit the best seller lists and … Continue reading →

Posted in PR, Reading Files | Comments Off on Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy

Shell Shock in the Data Center: The Folly of Tech Jargon

Posted on August 25, 2010 by rgeller

Some people wonder how I find time to contribute to a number of blogs and still get my “day job” done. The answer is, I love to write and I also find it therapeutic. Plus, blogging is pretty much part … Continue reading →

Posted in PR | Comments Off on Shell Shock in the Data Center: The Folly of Tech Jargon

Revenge of the Press Embargo

Posted on August 6, 2010 by rgeller

Some have railed against the press embargo (Michael Arrington, most loudly and notably; see TechCrunch stories Death to the Embargo and The Last Has Fallen; The Embargo is Dead). The embargo is an agreement between news sources and the media … Continue reading →

Posted in PR | Comments Off on Revenge of the Press Embargo

Wired Magazine Says Science Needs to Up its PR Game

Posted on May 26, 2010 by rgeller

While providing PR support for a publisher of science journals, textbooks and online search and social media tools, I executed a number of campaigns that targeted researchers a couple of years ago. Part of the project involved studying the social … Continue reading →

Posted in PR | 3 Comments

The Evolving art of the Headline

Posted on May 19, 2010 by rgeller

David Carr’s Media Equation column in the NY Times on Monday discussed how the online world is forcing a shift in the way headlines are crafted. In addition to explaining how the perpetual search of just about everyone for more … Continue reading →

Posted in PR | Tagged , , | Comments Off on The Evolving art of the Headline