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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR
Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big
In the movie business, they say a movie opens big when it is a hit and has a great first week at the box office. So how do you get your news to open big? On Social Fluency today, I … Continue reading
Posted in PR Comments Off on Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big
Brains on Fire, a Great Read
The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading
Posted in Books, PR 2 Comments
Crashing Servers and the Story of O (My Take on the TechCrunch Acquisition)
When it comes to blogging, I enjoy it but my life does not revolve around it. I do have a day job and am not trying to build the next media power house. Getting 2-3 posts out each week means … Continue reading
Posted in PR 2 Comments
41 Free or Cheap Press Release / Content Distribution Sites
I am not necessarily a big fan of low rent news and article blast services. Particularly when it comes to article submission sites, I have found that the articles distributed in this manner often wind up on marginal websites. These … Continue reading
Posted in PR Comments Off on 41 Free or Cheap Press Release / Content Distribution Sites
What is PR’s Most Dangerous Game (share YOUR story)?
I read a WSJ article yesterday (Zookeeper Courted Danger to Attract Press and Visitors), about a zoo publicity guy who got bit by a Cobra, and also lost two fingers to a chimpanzee, all in the name of his craft. … Continue reading
Posted in PR Comments Off on What is PR’s Most Dangerous Game (share YOUR story)?
Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy
Time magazine has a celebrity interview feature called “10 Questions.” A month or so ago, Time readers posed the questions to James Ellroy, author of great noirish fiction – a number of his books hit the best seller lists and … Continue reading
Posted in PR, Reading Files Comments Off on Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy
Shell Shock in the Data Center: The Folly of Tech Jargon
Some people wonder how I find time to contribute to a number of blogs and still get my “day job” done. The answer is, I love to write and I also find it therapeutic. Plus, blogging is pretty much part … Continue reading
Posted in PR Comments Off on Shell Shock in the Data Center: The Folly of Tech Jargon
Revenge of the Press Embargo
Some have railed against the press embargo (Michael Arrington, most loudly and notably; see TechCrunch stories Death to the Embargo and The Last Has Fallen; The Embargo is Dead). The embargo is an agreement between news sources and the media … Continue reading
Posted in PR Comments Off on Revenge of the Press Embargo
Wired Magazine Says Science Needs to Up its PR Game
While providing PR support for a publisher of science journals, textbooks and online search and social media tools, I executed a number of campaigns that targeted researchers a couple of years ago. Part of the project involved studying the social … Continue reading
Posted in PR 3 Comments
The Evolving art of the Headline
David Carr’s Media Equation column in the NY Times on Monday discussed how the online world is forcing a shift in the way headlines are crafted. In addition to explaining how the perpetual search of just about everyone for more … Continue reading