Category Archives: PR

Using Social Media to further Media and Influencer Relations Efforts

Posted on January 4, 2011 by rgeller

PR News’ latest guidebook on Digital PR is now out.  I contributed a chapter, on the topic of multi-channel engagement (MCE), i.e. the practice of using multiple channels to engage and build relationships with the media and other influencers. My … Continue reading →

Posted in PR, PR Tech | Comments Off on Using Social Media to further Media and Influencer Relations Efforts

Battling PR’s Image Problem

Posted on December 23, 2010 by rgeller

It is a thankless and never ending job, battling PR’s image problen, but one that I enjoy doing my small part in nonetheless.  Although the name of my blog might lead people to believe that it is more about score … Continue reading →

Posted in Current Affairs, PR | 2 Comments

WikiLeaks takes a Page From PR

Posted on December 15, 2010 by rgeller

WikiLeaks has been much in the news, and I have blogged about it several times (see my most recent posts). The subject is very polarizing – you have the anarchists such as the hackers (who are launching attacks on perceived … Continue reading →

Posted in PR | Comments Off on WikiLeaks takes a Page From PR

Good PR and Diplomatic Cable Writing: Not so Different

Posted on December 7, 2010 by rgeller

People who read this blog might expect to see some dark humor here that relates to the title of the post and the WikiLeaks imbroglio. Well, I think SNL did a pretty good job of that over the weekend,with their … Continue reading →

Posted in In the News, PR | 5 Comments

Sham Wow and Your Next Tech PR/Marketing Campaign

Posted on December 6, 2010 by rgeller

What can tech marketers learn from infomercials? Products such as Sham Wow and PedEgg that are sold via infomercials often serve as the punch line in jokes.  Yet, as it turns out, there is a quite a bit you can … Continue reading →

Posted in PR | Comments Off on Sham Wow and Your Next Tech PR/Marketing Campaign

Will Courts Defend the “Right of Publicity?”

Posted on November 18, 2010 by rgeller

So what does Hugo Zacchini the human cannonball have in common with the NCAA and former Arizona State quarterback Sam Keller? All of the above have sought legal remedies against organizations that have used their images without compensation or consent, … Continue reading →

Posted in Current Affairs, In the News, PR | 2 Comments

Time Magazine Propagates Myths About PR

Posted on November 11, 2010 by rgeller

I was taking in this week’s Time Magazine, and, always on the prowl for good fodder for the blog, ran across a review of a new book on the PR field, called Deadly Spin. “Wonderful!” I thought, that is until … Continue reading →

Posted in In the News, PR | Comments Off on Time Magazine Propagates Myths About PR

Assault on the Media: When Politicians Attack

Posted on November 1, 2010 by rgeller

When politicians go on the attack it is a sure sign that it is campaign season, and the targets often are other politicians. However, as the New York Times wrote yesterday, in this election cycle, it would seem that the … Continue reading →

Posted in Politics, PR | 1 Comment

Crowdsource Your Marketing Messages

Posted on October 21, 2010 by rgeller

The approach some companies take in developing marketing messages can seem like managed chaos: throw a bunch of people in a room, jockey for white board positioning and commence mud wrestling as the brainstorming begins. People from different sides of … Continue reading →

Posted in Marketing, PR | Comments Off on Crowdsource Your Marketing Messages

Marketing with Social Media on a Shoestring: the Man with the Bacon Head

Posted on October 15, 2010 by rgeller

One of the more entertaining stories I heard at AdWeekMedia SocialMedia Strategies earlier this week was  about J & D’s Foods, a company that has figured out how to compete against the biggest consumer packaged goods (CPG) brands by launching … Continue reading →

Posted in Events, Fun Stuff, PR | 1 Comment