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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR
Hypocrisy Rampant in “When not to Pitch a Story”
There has been quite a bit of back and forth about the right time to pitch a story. Some of the voices make the seemingly reasonable point that in a busy time for news, when a mega story is breaking … Continue reading
Posted in In the News, PR 2 Comments
Time Says Reputation is Dead on Wall Street (and Dying across Corporate America)
Most people agree that it is important for a company to have a good reputation. There is a value that can be ascribed to reputation that is very real – both intangible, i.e., related to the perceptions of a company, … Continue reading
Posted in Current Affairs, Marketing, PR Comments Off on Time Says Reputation is Dead on Wall Street (and Dying across Corporate America)
Damn, We are Good (and Stressed!!) – The Demands of the PR Profession
There’s been much buzz and many tweets about an article today in Ragan’s PR Daily. It references a study by CareerCast that says that PR is the second most stressful field – ranking after commercial airline pilot (the most stressful), … Continue reading
Posted in Current Affairs, PR 1 Comment
Black and Bloomberg (Video Killed the Education Czar)
Bloomberg's embattled pick for schools chief, Cathleen Black, was removed from the position last week. In the end, it seems the empress had no clothes – or at least not everything needed to convince others (and herself) that she could … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Politics, PR Comments Off on Black and Bloomberg (Video Killed the Education Czar)
CTIA Wrap: AT&T Steals Thunder, Proving Peril of Launching News at Shows
I just wrapped up attendance at the CTIA show in Orlando. It was two action-packed days, filled with client, media and analyst meetings. CTIA is one of the few mega tech shows left., and it was great to walk the … Continue reading
Should People Get Media Training Before they use Twitter?
Over the past several years we have seen the PR field challenged as never before, and change, as tactics that outlived their usefulness were updated or fell by the wayside. I know this because I have lived and blogged about … Continue reading
Posted in In the News, Marketing, PR, PR Tech 1 Comment
Role of Publicists in the Oscar Chase; One Seat was Vacant
If you like movies and handicapping contests, there is no better time than Academy Award season. And if you happen to be in PR, as I am, it is interesting to follow news reports about all the behind-the-scenes marketing, maneuvering … Continue reading
Posted in Campaign Analysis, Current Affairs, Events, PR, Reading Files Comments Off on Role of Publicists in the Oscar Chase; One Seat was Vacant
Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)
I had the opportunity to speak with Dr. Thomas Grant about a new report from Forrester: Tech Marketers Pursue Antiquated Marketing Strategies. Handshake 2.0 blogger Anne Giles Clelland had alerted me to the study, which sounded very relevant to the … Continue reading
Posted in Interviews, PR, PR Tech Tagged high tech, marketing, social media Comments Off on Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)
Questions to Ask when Choosing a Tech PR Firm
Over the years, many have asked me how to best go about selecting a PR firm. They have wanted to know what criteria are important, and about the right questions to ask. I generally respond that the questions and criteria … Continue reading
Posted in PR Comments Off on Questions to Ask when Choosing a Tech PR Firm
Building Thought Leadership with Social Media
On Friday I blogged about how content curation can be used to support thought leadership-building efforts. Companies that are striving to up their games when it comes to social media and thought leadership can do both by using content curation … Continue reading
Posted in PR Comments Off on Building Thought Leadership with Social Media
