Category Archives: PR

Hypocrisy Rampant in “When not to Pitch a Story”

There has been quite a bit of back and forth about the right time to pitch a story. Some of the voices make the seemingly reasonable point that in a busy time for news, when a mega story is breaking … Continue reading

Posted in In the News, PR | 2 Comments

Time Says Reputation is Dead on Wall Street (and Dying across Corporate America)

Most people agree that it is important for a company to have a good reputation. There is a value that can be ascribed to reputation that is very real – both intangible, i.e., related to the perceptions of a company, … Continue reading

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Damn, We are Good (and Stressed!!) – The Demands of the PR Profession

There’s been much buzz and many tweets about an article today in Ragan’s PR Daily.  It references a study by CareerCast that says that PR is the second most stressful field – ranking after commercial airline pilot (the most stressful), … Continue reading

Posted in Current Affairs, PR | 1 Comment

Black and Bloomberg (Video Killed the Education Czar)

Bloomberg's embattled pick for schools chief, Cathleen Black, was removed from the position last week. In the end, it seems the empress had no clothes – or at least not everything needed to convince others (and herself) that she could … Continue reading

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CTIA Wrap: AT&T Steals Thunder, Proving Peril of Launching News at Shows

I just wrapped up attendance at the CTIA show in Orlando. It was two action-packed days, filled with client, media and analyst meetings. CTIA is one of the few mega tech shows left., and it was great to walk the … Continue reading

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Should People Get Media Training Before they use Twitter?

Over the past several years we have seen the PR field challenged as never before, and change, as tactics that outlived their usefulness were updated or fell by the wayside. I know this because I have lived and blogged about … Continue reading

Posted in In the News, Marketing, PR, PR Tech | 1 Comment

Role of Publicists in the Oscar Chase; One Seat was Vacant

If you like movies and handicapping contests, there is no better time than Academy Award season.  And if you happen to be in PR, as I am, it is interesting to follow news reports about all the behind-the-scenes marketing, maneuvering … Continue reading

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Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)

I had the opportunity to speak with Dr. Thomas Grant about a new report from Forrester: Tech Marketers Pursue Antiquated Marketing Strategies. Handshake 2.0 blogger Anne Giles Clelland had alerted me to the study, which sounded very relevant to the … Continue reading

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Questions to Ask when Choosing a Tech PR Firm

Over the years, many have asked me how to best go about selecting a PR firm.  They have wanted to know what criteria are important, and about the right questions to ask. I generally respond that the questions and criteria … Continue reading

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Building Thought Leadership with Social Media

On Friday I blogged about how content curation can be used to support thought leadership-building efforts. Companies that are striving to up their games when it comes to social media and thought leadership can do both by using content curation … Continue reading

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