Category Archives: PR

Water Cooler Chat: Movies to See if you are in PR

Posted on December 15, 2011 by rgeller

Someone at Fusion sent around an email recommending a documentary, I replied, and before you knew it we had a lively thread about good movies to see if you are in PR – and fodder for this blog post. I … Continue reading →

Posted in Fun Stuff, PR | 6 Comments

Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks

Posted on November 29, 2011 by rgeller

The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company’s stock price. Online reviews can…have an impact on the stock price of the … Continue reading →

Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Reading Files | Comments Off on Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks

PR News Digital Guide: Boosting Social Media & PR with Content Curation

Posted on November 21, 2011 by rgeller

PR News Digital Guidebook is out now, and I am pleased to say that it includes an article I wrote on how to boost PR and social media results with content curation. Please see below for a brief excerpt Do … Continue reading →

Posted in Books, PR | Comments Off on PR News Digital Guide: Boosting Social Media & PR with Content Curation

Are Penn State and other Schools like Teflon when it Comes to Crises?

Posted on November 15, 2011 by rgeller

In the Jewish religion, there is a saying we keep in mind to help us stay strong during tough times: "this too  shall pass." A story in the New York Times sports section yesterday – Some Lessons in Damage Control … Continue reading →

Posted in Current Affairs, PR, Sports | 2 Comments

App Against the Wall (Yer Busted, and, Yes, There’s an App for That)

Posted on November 1, 2011 by rgeller

It is tempting to think, wouldn’t it be great if all of life’s problems could be solved with a simple app? This question occurred to me as I read a NY Times article yesterday; About to be Hauled off in … Continue reading →

Posted in PR, PR Tech, Tech PR | Comments Off on App Against the Wall (Yer Busted, and, Yes, There’s an App for That)

4 Pillars of Effective Blogging

Posted on September 14, 2011 by rgeller

It can be a challenge to implement and sustain successful corporate blogging programs.  Today, Tom Riddle of CIThread has contributed a guest post on the Social Fluency blog about this topic. He describes the challenges and starts to outline solutions,as … Continue reading →

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Above the FUD: Keeping PR Clean when the Tactics Get Dirty

Posted on July 27, 2011 by rgeller

If you travel in tech circles, you may know what FUD is – no, not the slushy gunk that gets stuck under your car grill in the winter, rather it stands for Fear, Uncertainty and Doubt. Wikipedia defines FUD as … Continue reading →

Posted in PR | 3 Comments

NY Times Public Editor Puts PR Through its Paces

Posted on July 21, 2011 by rgeller

I enjoy Arthur Brisbane’s Public Editor column in the NY Times, a feature that does a post mortem each week on the paper’s editorial decisions and reporting. It is a forum that lets him and the readers vent a bit … Continue reading →

Posted in Current Affairs, PR | Comments Off on NY Times Public Editor Puts PR Through its Paces

DSK & Casey Anthony: The Dark Side of Story Crafting

Posted on July 6, 2011 by rgeller

In journalism they speak in reverent tones about the importance of THE STORY; i.e. weaving facts together into a compelling narrative. Similarly, in PR circles we talk about storytelling as a way to make client news comprehensible and interesting. At … Continue reading →

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Use plain language if you want more people to visit your blog and read your stuff

Posted on July 1, 2011 by rgeller

When I first started blogging, I think I tried to impress people with big words and long and dense posts, and quickly discovered that this did not go over so well. An article in Ragan’s PR Daily reminded me of … Continue reading →

Posted in PR, PR Tech | Comments Off on Use plain language if you want more people to visit your blog and read your stuff