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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR
Water Cooler Chat: Movies to See if you are in PR
Someone at Fusion sent around an email recommending a documentary, I replied, and before you knew it we had a lively thread about good movies to see if you are in PR – and fodder for this blog post. I … Continue reading
Posted in Fun Stuff, PR 6 Comments
Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks
The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company’s stock price. Online reviews can…have an impact on the stock price of the … Continue reading
Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Reading Files Comments Off on Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks
PR News Digital Guide: Boosting Social Media & PR with Content Curation
PR News Digital Guidebook is out now, and I am pleased to say that it includes an article I wrote on how to boost PR and social media results with content curation. Please see below for a brief excerpt Do … Continue reading
Are Penn State and other Schools like Teflon when it Comes to Crises?
In the Jewish religion, there is a saying we keep in mind to help us stay strong during tough times: "this too shall pass." A story in the New York Times sports section yesterday – Some Lessons in Damage Control … Continue reading
Posted in Current Affairs, PR, Sports 2 Comments
App Against the Wall (Yer Busted, and, Yes, There’s an App for That)
It is tempting to think, wouldn’t it be great if all of life’s problems could be solved with a simple app? This question occurred to me as I read a NY Times article yesterday; About to be Hauled off in … Continue reading
4 Pillars of Effective Blogging
It can be a challenge to implement and sustain successful corporate blogging programs. Today, Tom Riddle of CIThread has contributed a guest post on the Social Fluency blog about this topic. He describes the challenges and starts to outline solutions,as … Continue reading
Above the FUD: Keeping PR Clean when the Tactics Get Dirty
If you travel in tech circles, you may know what FUD is – no, not the slushy gunk that gets stuck under your car grill in the winter, rather it stands for Fear, Uncertainty and Doubt. Wikipedia defines FUD as … Continue reading
Posted in PR 3 Comments
NY Times Public Editor Puts PR Through its Paces
I enjoy Arthur Brisbane’s Public Editor column in the NY Times, a feature that does a post mortem each week on the paper’s editorial decisions and reporting. It is a forum that lets him and the readers vent a bit … Continue reading
Posted in Current Affairs, PR Comments Off on NY Times Public Editor Puts PR Through its Paces
DSK & Casey Anthony: The Dark Side of Story Crafting
In journalism they speak in reverent tones about the importance of THE STORY; i.e. weaving facts together into a compelling narrative. Similarly, in PR circles we talk about storytelling as a way to make client news comprehensible and interesting. At … Continue reading
Posted in PR Comments Off on DSK & Casey Anthony: The Dark Side of Story Crafting
Use plain language if you want more people to visit your blog and read your stuff
When I first started blogging, I think I tried to impress people with big words and long and dense posts, and quickly discovered that this did not go over so well. An article in Ragan’s PR Daily reminded me of … Continue reading