Category Archives: PR

Times Tussle Pits Tesla CEO & Fans vs. Journos

Posted on February 21, 2013 by rgeller

I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy -  one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading →

Posted in Campaign Analysis, In the News, PR, PR Tech | Comments Off on Times Tussle Pits Tesla CEO & Fans vs. Journos

Mind the Customer Experience at your Next PR Event

Posted on February 1, 2013 by rgeller

You may have heard of a relatively new buzzword that is getting lots of play in the customer service and telecom arenas: customer experience management (CEM). I thought about this when I attended a press luncheon this week that our … Continue reading →

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So, How did Lance Armstrong do? Was it a good PR Move?

Posted on January 22, 2013 by rgeller

It was one of the world’s worst kept secrets: Lance Armstrong’s decision to tell all on Oprah. The media widely covered this leading up to the interviews, and speculated about motives, what would be revealed, etc. I thought t that … Continue reading →

Posted in Current Affairs, In the News, PR, Sports | Comments Off on So, How did Lance Armstrong do? Was it a good PR Move?

Tech Media Thrashes About – and Blames PR, a Convenient Target

Posted on November 29, 2012 by rgeller

My friend and former colleague Suzanne McGee called my attention to a story, the kind of which has become sadly familiar. John Biggs wrote on TechCrunch about Churn:The Problem of the New Tech Journalism.. John writes: We post a lot … Continue reading →

Posted in In the News, PR | 1 Comment

Content Curation Update and Roundup

Posted on November 16, 2012 by rgeller

I am working on my monthly Windmill Networking content marketing column, and thought it would be a good time to revisit my article Blow Out Your Content Markerting and Lead Social Conversations witih Content Curation, which ran in March. So … Continue reading →

Posted in PR, PR Tech, Web 2.0 Hacks, Mashups and Utilities for PR, Web/Tech | 1 Comment

Is Crowdfunding the New Tech PR Press Release?

Posted on October 25, 2012 by rgeller

We glamorize entrepreneurship. This can be seen in the things that we read, and that get covered in the media; “new” can often mean newsworthy, and startups have a certain allure for the tech journalist or blogger. But there is … Continue reading →

Posted in NY Tech, PR, PR Tech | 2 Comments

The Hidden PR Persuaders

Posted on October 5, 2012 by rgeller

I am writing about a topic that you don’t see buzzed about much on the PR blogs: persuasion. Perhaps we don’t talk about it because PR people might not like to see themselves as persuaders (my fellow Windmill Networking columnist … Continue reading →

Posted in Politics, PR | 2 Comments

Doubling Down on Sheer Idiocy

Posted on September 20, 2012 by rgeller

I used to love reading William Safire’s NY Times magazine column On Language. Safire, was, among other things, a wordsmith. He loved to examine the hot phrases and words of the day, exploring their origins, usage and relevance. If Safire … Continue reading →

Posted in Current Affairs, Politics, PR | Comments Off on Doubling Down on Sheer Idiocy

A Good App is Hard to Find: PR Now Critical in App Discovery and Success

Posted on June 26, 2012 by rgeller

App Design, useability, and speed are all very important aspects of a good quality app but what makes one stand out from its competitors? It is a common lament these days: so many great apps to chose from, yet how … Continue reading →

Posted in Apps, Marketing, PR | 1 Comment

7 Content and Social Media Marketing Myths, Refuted

Posted on June 21, 2012 by rgeller

Using social media to achieve your content marketing goals adds challenges as well as opportunities. There are always new things to try, however, it is also easy to waste time and resources by going down blind alleys. Conducting research and … Continue reading →

Posted in PR, PR Tech, Reading Files | 3 Comments