Category Archives: PR

In the new “Curate or Perish” World, what’s a Flack to Do?

Posted on November 17, 2014 by rgeller

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading →

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Strong Media Brands: the answer to Native Advertising Concerns

Posted on November 11, 2014 by rgeller

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading →

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Fortune Magazine Bites the Hand that Curates

Posted on October 17, 2014 by rgeller

A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a … Continue reading →

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Who needs a Strategy? Just Schmooze us Please

Posted on September 5, 2014 by rgeller

I wrote in my post that Hate Spin?… that we get the news stories, and hence PR, that we want.  But do we sometimes want more spin than we get? This thought occurred to me regarding a story that was … Continue reading →

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The Most Disruptive, Purpose-built list of Tech PR Clichés Ever

Posted on August 13, 2014 by rgeller

The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before.  I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is … Continue reading →

Posted in PR, Tech PR | 2 Comments

Lessons from Louis C.K. on PR Messaging

Posted on June 4, 2014 by rgeller

I am a big fan of comedian Louis C.K., and love his show on FX.  I have blogged about his lessons for PR before. Another one recently occurred to me.  We had just completed two seminars here at Fusion PR … Continue reading →

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PR in the News, by Any Other Name

Posted on January 22, 2014 by rgeller

Awhile back I wrote about the terms that typically surround "public relations" and "publicity" in news reports.  I included a word cloud that showed the prevalence of a dark set of descriptions (e.g. crisis, nightmare, disaster, etc.) As I said then, … Continue reading →

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Secret to great tech PR? Messaging, messaging, messaging!

Posted on January 9, 2014 by rgeller

We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading →

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Cool and Candor, by the Numbers

Posted on September 16, 2013 by rgeller

If I asked you what Miley Cyrus and Warren Buffet have in common when it comes to brand building and PR, you'd probably think I was nuts. But both were the focus of recent posts about these things, and how … Continue reading →

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4 “Present Shock” Trends – and What they Mean for PR

Posted on May 15, 2013 by rgeller

I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading →

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