Category Archives: PR Tech

PR’s Dr. Death is at it Again (How Real is the Threat from Google)?

Posted on August 20, 2013 by rgeller

There has been much buzz about Google’s new Webmaster rules, in the wake of Tom Foremski’s article: Did Google Just Kill PR Agencies? (My friend and former Fusionite Chris Michaels alerted me to the story; thanks, Chris!) Foremski has something … Continue reading →

Posted in PR Tech, Tech PR, Web/Tech, Writing Tips | Comments Off on PR’s Dr. Death is at it Again (How Real is the Threat from Google)?

4 “Present Shock” Trends – and What they Mean for PR

Posted on May 15, 2013 by rgeller

I interviewed author Doug Rushkoff in March ago regarding his book, Present Shock. In the book, Doug discusses trends that effect how we live, communicate and soak up and produce info and culture. One of the most startling relates to … Continue reading →

Posted in Books, PR, PR Tech, Reading Files | Comments Off on 4 “Present Shock” Trends – and What they Mean for PR

Turning the Web Din into a Vibrant Content Marketplace with Content Curation

Posted on April 19, 2013 by rgeller

My monthly Content Marketing column, which ran today, offers content curation tips that are based on how the pros do it (meanling professional online publishers and news sites). The appeal of curation for content and social media marketers is obvious; … Continue reading →

Posted in PR Tech, Tech PR, Web 2.0, Web/Tech | Comments Off on Turning the Web Din into a Vibrant Content Marketplace with Content Curation

Times Tussle Pits Tesla CEO & Fans vs. Journos

Posted on February 21, 2013 by rgeller

I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy -  one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading →

Posted in Campaign Analysis, In the News, PR, PR Tech | Comments Off on Times Tussle Pits Tesla CEO & Fans vs. Journos

Content Curation Update and Roundup

Posted on November 16, 2012 by rgeller

I am working on my monthly Windmill Networking content marketing column, and thought it would be a good time to revisit my article Blow Out Your Content Markerting and Lead Social Conversations witih Content Curation, which ran in March. So … Continue reading →

Posted in PR, PR Tech, Web 2.0 Hacks, Mashups and Utilities for PR, Web/Tech | 1 Comment

Is Crowdfunding the New Tech PR Press Release?

Posted on October 25, 2012 by rgeller

We glamorize entrepreneurship. This can be seen in the things that we read, and that get covered in the media; “new” can often mean newsworthy, and startups have a certain allure for the tech journalist or blogger. But there is … Continue reading →

Posted in NY Tech, PR, PR Tech | 2 Comments

Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

Posted on September 5, 2012 by rgeller

Our clients generally have very busy PR and marketing schedules. To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don’t want to announce news on a major holiday, or … Continue reading →

Posted in In the News, Marketing, PR Tech, Tech, Tech PR | Comments Off on Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

Sniping Between Major Tech Blogs Reveals Intensely Competitive Nature of Tech News

Posted on August 30, 2012 by rgeller

A series of blog posts and comments revealed how intensely competitive, and sometimes deeply personal the world of tech news can be. It started out as a rant about broken embargoes, and devolved into trash talking between players from two … Continue reading →

Posted in In the News, PR Tech | 2 Comments

VCs Wake up to the fact that PR Actually Works

Posted on July 24, 2012 by rgeller

In the tech PR field, we have an interesting and sometimes tortured relationship with VCs. Especially for those of us that work with startups, we value the financial muscle that they bring. We greatly appreciate it when they they introduce … Continue reading →

Posted in In the News, PR Tech, Tech PR | Comments Off on VCs Wake up to the fact that PR Actually Works

7 Content and Social Media Marketing Myths, Refuted

Posted on June 21, 2012 by rgeller

Using social media to achieve your content marketing goals adds challenges as well as opportunities. There are always new things to try, however, it is also easy to waste time and resources by going down blind alleys. Conducting research and … Continue reading →

Posted in PR, PR Tech, Reading Files | 3 Comments