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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR Tech
Hannah and Her Sister Disrupt PR with Babbler
We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments … Continue reading
Posted in PR Tech, Public Relations, Tech, Tech PR Tagged media relations, PR, PR tech Comments Off on Hannah and Her Sister Disrupt PR with Babbler
Social Tools Summit Cheat Sheet
Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social … Continue reading
Social Media Week NY Seminar Wrap
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar … Continue reading
Posted in Events, PR, PR Tech, Public Relations, Social Media, Tech PR Tagged content marketing, marketing, PR, SMW, social media Comments Off on Social Media Week NY Seminar Wrap
No one Cares about Your News – Now What? Join us on 2/23
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized Tagged PR, SMW, social media Comments Off on No one Cares about Your News – Now What? Join us on 2/23
New Tech Reality Show: It’s Magic, is it a Leap?
While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and … Continue reading
Posted in In the News, PR, PR Tech, Public Relations, Tech PR, Technology Comments Off on New Tech Reality Show: It’s Magic, is it a Leap?
How to Get Press for Your Startup
Top Reporters Share Tips at Enterprise Tech Meetup New York Enterprise Tech Meetup is one of my favorite tech events in the city. So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to … Continue reading
Posted in Events, Interviews, NY Tech, PR, PR Tech, Public Relations Comments Off on How to Get Press for Your Startup
HBR Covers the Death of a B2B Salesman – and Media Relations
My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also … Continue reading
Posted in PR Tech, Public Relations, Reading Files, Social Media, Tech PR, Technology Tagged B2B, media relations, PR, sales, tech Comments Off on HBR Covers the Death of a B2B Salesman – and Media Relations
CUNY Meetup Showcases Journalism Startups
If you work in PR, it is good to keep an eye on the world of media innovation. You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice. Some … Continue reading
Posted in Events, In the News, NY Tech, PR Tech, Social Media Comments Off on CUNY Meetup Showcases Journalism Startups
Wonky Articles Trump other forms of Content
I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading
Posted in PR, PR Tech, Public Relations, Reading Files, Social Media Comments Off on Wonky Articles Trump other forms of Content
Ted Underwood on Topic Modeling and PR
I like to follow developments in unstructured data and text mining. Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content. Those with the … Continue reading
Posted in Interviews, PR Tech, Public Relations, Uncategorized, Web/Tech Tagged text mining, unstructured data Comments Off on Ted Underwood on Topic Modeling and PR
