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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR Tech
In Defense of “Fake News”
More people are wondering about the weird crap that mysteriously appears in their news feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could … Continue reading
Posted in Current Affairs, Politics, PR Tech, Public Relations, Social Media, Weird News Tagged algorithms, Facebook, Google, newsfeed, PR 1 Comment
Latest PR Tactic: Publishing on Platforms
Cross-posted on Hack the Feed Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth … Continue reading
Posted in PR, PR Tech, Public Relations, Social Media Tagged algorithms, Facebook, newsfeed, PR Comments Off on Latest PR Tactic: Publishing on Platforms
New Group Aims to Study Impact of AI and Algorithms on Society
I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Recently he told me about a new effort that he helped conceive – DigiDig … Continue reading
Apple News-buster Seth Weintraub on the State-of-the-scoop
I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac, Google and Toys) lives in our town, … Continue reading
Posted in Interviews, PR, PR Tech, Public Relations, Tech, Tech PR Comments Off on Apple News-buster Seth Weintraub on the State-of-the-scoop
Is this the End of the Big Tech Reveal?
There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits. It so disruptive and interesting that the media just have … Continue reading
Posted in Campaign Analysis, PR Tech, Public Relations, Tech PR, Technology Comments Off on Is this the End of the Big Tech Reveal?
Top IT News Picks of the New York Tech Crowd
Someone posted the question “HELP! What are the top sites where you get IT news?” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations Comments Off on Top IT News Picks of the New York Tech Crowd
Huffington Goes Viral with Data Science – You can Too
Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways … Continue reading
Posted in PR, PR Tech, Public Relations, Reading Files, Social Media, Technology Tagged big data, content marketing, media, PR, publisher, viral Comments Off on Huffington Goes Viral with Data Science – You can Too
Facebook Calls the News Shots, Upending Media and Marketing
I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I … Continue reading
Israeli Startups Join Axis Innovation at NYSE
I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading
Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized 2 Comments
1 More Reason for Media to Hate Tech; Thanks Peter Thiel
Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Reading Files Tagged PR, Silicon Valley, tech Comments Off on 1 More Reason for Media to Hate Tech; Thanks Peter Thiel
