Category Archives: PR Tech

Sounds like a lovely place, doesn’t it? Or, perhaps, a page from Freddy Kruger’s travelogue? Actually, this represents the media as it exists today. As we have seen from recent events, when you mix a hot story with 24 hour … Continue reading →

I interviewed Mark Weiner, author of “Unleashing the Power of PR. a Contrarian’s Guide to Marketing and Communications.” Please check this out on the Fusion blog.  The interview is posted there.

I got some nice responses to my PR Props post on the Fusion blog. The post related some positive signs for the PR profession.  There was a comment and some emails in response. In particular, I was pleased to hear … Continue reading →

In my post “Newsmaster Flash” I promised that I would describe ways to corral the great fire hose of Web news and commentary that is generated every day. On this subject, so far, I have explored Power Searching for PR … Continue reading →

In my post “Web 2.0 Press Release an Oxymoron?” on the Fusion blog I questioned the wisdom of a Web 2.0 (or social media) press release. As I mentioned in that post, I don’t think that slapping Web 2.0 bells … Continue reading →

Imagine a world in which there was only one publication and one reader. A frightening thought, isn’t it? Yet this is exactly where we are headed, and if you work in PR, it is something you should start thinking about. … Continue reading →