Category Archives: PR Tech

Just when I thought I was out…. they pull me back in. (Sigh) I thought I would sit out the latest round of debate surrounding the social media release. Greg Jarboe was kind enough to quote from my previous tirade … Continue reading →

Further to my post Innovative Minds Paradox in Tech PR and Social Media: Building Better Memes, I had the pleasure of reading more about the ideas from the book mentioned in the post (“Made to Stick: Why Some Ideas Survive … Continue reading →

The title of this post of course alludes to one of my heroes, Hunter S. Thompson. He invented gonzo journalism (Wikipedia definition), a freewheeling type of reporting that is subjective  and injects the author squarely in the middle of the … Continue reading →

The Workbench blog has an interesting post about a bet made five years regarding Google searches of the top news stories of 2007: would NY times or blog sources rank higher? Rogers Cadenhead writes: In 2002, blogging evangelist Dave Winer … Continue reading →

In the PR days of old (anything prior to a couple of years ago or so) there was a phrase that described one of the less imaginative tactics of the era. Called “Send and Pray,” this involved throwing your press … Continue reading →

When I was in college back in the early 80’s, and the punk movement was in full bloom, there was a record company that some of my favorite bands where part of. Called Stiff Records, they had the feisty tag … Continue reading →

If you can stand one more post from me on the subject of social media releases (SMRs), below please find an excerpt from my discussion on the Fusion Forum blog today about distribution options: “…once you have crafted an SMR … Continue reading →

There have been many blogging reactions to last week’s debate about social media releases and “meatball Sundaes” (see my post Die Social Media Release Controversy, Just Die, and the news radar on this site, which features some of the links). … Continue reading →

This is getting good – did everyone see the dust up between Brian Solis and Greg Jarboe over Meatball Sundaes, er, make that social media releases? It started with Jarboe’s amusing SearchEngineWatch post Is the Social Media Release a Meatball … Continue reading →

Are social networks the next frontier of media relations?  Based on conversations with a number of PR colleagues, most that I know are still feeling their way around and erring on the side of caution, which goes to show that … Continue reading →