Category Archives: PR Tech

A New Tool in the Box, by Ellyn Angelotti on Poynter Online encouraged me to update my post Have you Friended a Journalist Today? The Poynter post discusses social networks from the journalist’s perspective, describing the technology as a tool … Continue reading →

My previous post Have a new Type of Product? Stake Your Wikipedia Claim advised innovators to leverage gaps in Wikipedia’s coverage by defining emerging (or at least, as of yet undefined) categories and subcategories of technology. Peter Blackshaw’s article on … Continue reading →

Here are some interesting links and articles I spotted over the past couple of days. PerkettPRsuasion had a nice wrap on last week’s Boston Social Media Club event, including SEO tips for PR prfoessionals coursesy SEO-PR’s Greg Jarboe, who also … Continue reading →

I have read various posts recently about ways to leverage Wikipedia when it comes to getting the word out about company and product info.  One or two suggested drafting entries defining the company in question.  This could work, however, according … Continue reading →

An article in Social Media Insider (Blogger’s Block…) reported on agencies’ adoption of social media (or lack thereof). The reporter, Cathy Taylor, cited a study from Cymfony that concluded that agencies don’t get it when it comes to social media. … Continue reading →

I saw on the PR Squared blog that it looks like the industry is taking a step towards the issue I raised in my post Social Media Release: Got Standards? Todd Defren, one of the originators of the SMR concept, … Continue reading →

Sometimes it is not the grandiose “paradigm shifting” technologies that make a difference in life and work, it is the simpler things – the technology with humble aspirations and claims. About a year or so ago, I decided that I … Continue reading →

It occurs to me that some of the changes taking place in the world of media tie back to the idea boosting signal and reducing noise, i.e. improving the S/N ratio of info. In the days of old, barely ten … Continue reading →

There has been lots of very productive conversations about social media releases over the past week or so.  I am updating my news radar to display the latest links. Brian Solis has a good post: Definitive Guide to SMRs, it … Continue reading →

I have been railing a bit how the PR profession should not be so enamored of technology that we forget the importance of choosing the right words and telling the right story.  Recent posts have referenced the power of sticky … Continue reading →