Category Archives: PR Tech

Just want to alert Flack’s Revenge readers about my post on the Fusion Forum Blog,   It is about the habits of highly effective PR people, updated to include tips for social media PR. Here’s an excerpt: Blocking and tackling in … Continue reading →

OnlineSpin had a good article about the shortcomings of Web analytics, with the provocative title Why Web Sites and Online Marketing Suck. Although the focus was on online advertising, the conclusions could just as well apply to PR. Here’s an … Continue reading →

As a follow-up to Monday’s post, I just thought I would cite an example of multi-channel engagement (i.e. the practice of leveraging several social and traditional communications approaches to foster dialog). At Fusion PR, we have a client called BigCarrot … Continue reading →

While digging a little deeper into Stowe Boyd’s writings, following his post about Micro PR (and my response, PR Pitch Spam – An Inconvenient Truth), I found a reference to this Uptake blog post: Elliot Ng on MicroPR. Elliot’s post … Continue reading →

Spring is in the air, the flowers are blooming and… wait, what’s that smell?  That stink of rot and decay?  Could it be the bloated corpse of old school PR tactics and the latest rants about PR pitch spam? The … Continue reading →

Online media, blogs and 24 hour cable news have all contributed to drastically compressed news cycles over the past few years.  Now, new tools that give people ways to broadcast updates in real time or near real time are threatening … Continue reading →

There are many important differences between pitching tradional media and bloggers.  As I mentioned in my post Influencers Gone Wild, many bloggers have hidden agendas: A danger in treating bloggers as just another breed of media or analyst misses the … Continue reading →

I have been writing a lot about about this topic recently, and did not realize I was missing a debate that was raging in this arena until I read the MediaPost Online Spin article: Peers vs. Influencers: What Marketers Need … Continue reading →

I don’t know if it is just me, but I have noted over the past few weeks a heightened level of competitive trash talking about the agency world and the social media prize. A few weeks ago, B.L. Ochman commented … Continue reading →

Seems like ’tis the week for surveys.  My post yesterday cited a survey about PR and blogger relations.   Today I saw an article about a survey of executives at 350 technology companies from around the world, done by Eurocom Worldwide … Continue reading →