Category Archives: PR Tech

Lying on the beach for five days at a stretch – as I have done while on vacation in the beautiful Outer Banks of North Carolina this week – puts one in a reflective mood.  And one of the things … Continue reading →

There was a new round of teeth gnashing over the state and future of PR driven by posts on some of the highest profile blogs earlier this week. Anyone who cares about the field should have a quick read here … Continue reading →

It is kind of ironic.  I have been writing about blogs crossing the chasm into mainstream adoption.  Then I saw word just this week that it looks like the SEC will be accepting corporate blogs as another way to meet … Continue reading →

The Facebook Developers’ conference generated lots of buzz last week.   Much of the excitement was around the launch of Facebook Connect, which many covered and proclaimed as a step forward in the social Web. Facebook Connect makes the data, updates … Continue reading →

I  learned about a service called HARO (for Help A Reporter Out) via some colleagues that joined a Facebook group of the same name a few months ago.   The group seemed like a novel way to leverage social networking for … Continue reading →

In my post Crossing the Blogging Chasm on Fusion PR forum last week, I wrote that blogging is crossing the chasm into mainstream adoption.  Many different types of people blog.  This means you need to dig deeper than the simple … Continue reading →

These days, it is just technology and it is just kind of there. What am I talking about?  Read more about this subject in my post of the same title on the Fusion PR Forum blog today.

Here’s a quick review of the PR Death Watch list as it stands, and my latest installment.  The various topics together paint a picture of how our field has been changing. PR Death Watch Continues Endangered PR “Species” Continued Death … Continue reading →

My client, an old school, sales-oriented, serial tech entrepreneur type attended a seminar put on by MarketingProfs last week about social media and marketing.  He said he wanted to update his skills and learn about some of the new tools … Continue reading →

When it comes to dealing with the changes confronting the PR profession, some are bombastic and many are blissfully unaware, going about business as usual. I try to take a realistic approach and not get too religious about these changes.  … Continue reading →