Category Archives: PR Tech

Anne Giles Clelland posed an interesting question via Twitter about Web 2.0 monetization strategies for the SMB.   It is a great question, and one a lot of people are asking these days: “cut through all the hype, what can … Continue reading →

It has been much talked about, but I got to experience the real time news power of Twitter first- hand last Thursday when that plane went down in the Hudson River. I was in the middle of sitting in on … Continue reading →

My news radar has been tuned to “Twitter + PR” for some time now.   As this blog has maintained, Twitter is quickly being co-opted by forward thinking communications professionals everywhere. It is only a matter of time before your client … Continue reading →

The NY Times had a nice roundup of tools and strategies to conquer information sprawl last week, Staying Informed without Drowning in Data, by Jenna Wortham.   At the end of this post I list the links of the various … Continue reading →

There has been some buzz about a Forrester report’s  conclusion that people do not necessarily trust corporate blogs.   A number of tech PR agencies have chimed in, and there was an article just yesterday on IT Business Edge about this.  … Continue reading →

We were recently doing some PR planning with a client.   The client had mixed emotions because they were for the first time going to be included in a major industry analyst report of their space (I'll keep the details intentionally … Continue reading →

Last week’s topics focused on tech trend discovery.   In this post I will highlight a few sites that can help in the process.  Nothing I have previewed provided a silver bullet in terms of being able to automatically identify … Continue reading →

In the fast-paced world of tech PR, it is important to be able to track trends.  Understanding the important trends in fields that relate to your employer or client can help in a number of ways.  This may seem pretty … Continue reading →

David Carr has a great story in the NY times today (Obama’s Personal Linked In) about how the Obama campaign’s use of social networking technology helped him efficiently and cost effectively rally his supporters and raise money.   According to the … Continue reading →

My news radar has been tuned to “Twitter + PR” for awhile now, so I guess it is time that I shared my latest thoughts about the service. Initially I was very skeptical about it.  Twitter seemed like just one … Continue reading →