Category Archives: PR Tech

In my post Is ROI Overrated?, I advised against getting caught up in planning paralysis when it comes to social media If you have just started to contemplate a social media strategy, you may well be part of a big company. … Continue reading →

There has been  a number of posts and articles recently questioning the continuing relevance of blogs, and the staying power of Twitter and social networks. Handshake 2.0 blogger Anne Giles Clelland called my attention to this post (inactive), which predicted … Continue reading →

There can be good reasons for diving headlong into a social media strategy and arguments for hedging bets and proceeding carefully.  I would venture to say that the greater danger is to sit on the sidelines and be too deliberative. … Continue reading →

There has been lots of buzz recently about what I see as two different sides of the same coin. Some call it “content marketing“, and say it is the New PR. Others use the term “inbound marketing.” In either case, … Continue reading →

Last week I wrote about the growing number of ways in which we are using Twitter to support PR programs.  I cited an example of Twitter as another channel to use and monitor during media interviews (see Fact Checking the … Continue reading →

The more our teams use Twitter in support of PR programs, the more uses we find for it. I thought I'd share two recent examples: one in which Twitter helped during an interview, and a second (for tomorrow's post) that … Continue reading →

As if things weren’t already fast-paced and noisy enough, the rise of Twitter and similar tools over  the past year or so has increased the pace of and the volume of online chatter. I have blogged about the growth of … Continue reading →

I just thought readers of this blog ( typically tech PR and social media types) should know  that part II of the ZDNet survey on the state of PR and social media is now out. The second part in the … Continue reading →

I am going to be speaking at the Conference Board Corporate Communications and Web 2.0 event this Friday in NY.   I’ll be co-presenting with Jay Krall of Cision. One of the points I will make – and this should come … Continue reading →

With the growth of Twitter more PR people are using URL shorteners, but what does this mean for the future of your links and are there SEO implications? To find our more please read my article The Skinny on URL … Continue reading →