Category Archives: PR Tech

MIT Technology Review covered an effort by developer Gilad Lotan that visually charted the spread of Twitter buzz caused by the recent unrest in Iran.  According to the article: During the Iranian elections in June, microblogging site Twitter became a … Continue reading →

The NY Times recently covered promising developments in the area of tools that help analyze online news and information. The article Hot Story to Has Been described several efforts under way that aim to chart the evolution and propagation of … Continue reading →

The NY Times public editor (an ombudsman for the paper) wrote about potential conflicts of interest regarding tech gadget writer David Pogue.  The article describes Pogue’s many and varied activities: In addition to his weekly “State of the Art” column … Continue reading →

When it comes to building personal brands, there’s been much buzz about building your online presence by working on your profiles and the like.  I feel that there also needs to be some discussion about the way people interact and … Continue reading →

This blog seems to be one that attracts readers, but not many comments. I know I get readers from the metrics I track (yes, occasional comments too).  And, every once in awhile, when I get frustrated that my posts do … Continue reading →

I have always thought that corporate blogging is one of those unfortunate, oxymoronic phrases. Blogging at its best is not about corporate formality.  It is more about communicating in a voice that is genuine and authentic. Having said that, many … Continue reading →

There’s an interesting thread on Ajit Jaokar’s blog about WOMMA, which in turn refers to an earlier post on the topic of Agency 2.0. Although he mostly focuses on advertising, Ajit does touch on PR. As Ajit (who I have … Continue reading →

The following is a step-by-step guide for companies that want to get started with blogging. Step 1: Choose Blogging Platform There are a variety of options for blogging platforms. They range from expensive, enterprise-class content management systems to free open … Continue reading →

There was a fairly lengthy piece in the NY Times yesterday about evolving PR practices: Spinning the Web: PR in Silicon Valley.  It specifically focused on how tech PR is changing, framing the topic by taking a look at Silicon … Continue reading →

Some of my recent posts offered seemingly contradictory advice regarding getting started with social media at the organization level. My post Is ROI Overrated? questioned the need to prove ROI and advised against getting caught up in planning paralysis. In … Continue reading →