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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR Tech
Media Wonderland: Down a Rabbit Hole and Through a Looking Glass
Several stories recently made me think we are edging toward a strange new reality – one in which everything is distorted. It brings to mind Alice in Wonderland. Or, perhaps the better analogy is the quantum physics world, where the … Continue reading
Posted in PR Tech Comments Off on Media Wonderland: Down a Rabbit Hole and Through a Looking Glass
Now Blogging at Social Fluency
Just thought I’d let Flack’s Revenge readers know that I will also be blogging at Social Fluency. Social Fluency is the name of the “pure play” social media PR agency that we are launching. The post I have there today … Continue reading
One More Blog and Twitter Content Generation Idea
In addition to the ideas I mentioned recently (and the ones from other referenced blogs, see below), I realized that there is another great strategy that can provide a rich vein of topics for blogging and tweeting; one that many … Continue reading
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What to Blog
A number of my clients who have started blogs are running into the age-old (well, years old by now, anyway) question: what to blog? Successful blogs are not all over the map, they tend to hew to a topical area … Continue reading
15 ways to promote your blog
A number of our clients are jumping into blogging. They all want to be assured that the hard work that goes into running a good blog gets rewarded through recognition for the blog in terms of ranking, traffic. etc. As … Continue reading
To Catch a Blogger (online conversations after new FTC rules)
For some reason, the new FTC rules that will make it necessary to disclose material interests in the brands that you blog or Tweet about made me think of conversations between hookers and undercover cops (I clearly would not know … Continue reading
Posted in PR Tech Tagged blogs, endorsements, FTC Comments Off on To Catch a Blogger (online conversations after new FTC rules)
Clip Book of the Future
While assembling yet another new business deck with yet another array of impressive news clips, I got to thinking that perhaps this staple will soon be another relic of the trade, and deserving of a mention in my PR Death … Continue reading
Crafting Stories that Stick: Be brief or go long?
We are in an era dominated by 140 character sound bytes and countless information sources clamoring for our attention. As such, it has never been more important to keep your communications brief, interesting and on target if you want to … Continue reading
Posted in PR Tech Tagged communications, PR, Twitter Comments Off on Crafting Stories that Stick: Be brief or go long?
FTC Rules on Blogger Endorsements: End of Everything? (or monetizing conversations, anyway)
I am amazed about the sheer volume of buzz about the new FTC rules that cover paid (or otherwise compensated) blogger endorsements. Although much of the focus has centered on product reviews, reading through the articles, Tweets and posts shows … Continue reading
Posted in PR Tech Comments Off on FTC Rules on Blogger Endorsements: End of Everything? (or monetizing conversations, anyway)
Signal vs. Noise: A Cadre of Content Creators does not a Social Media Strategy make
There seems to be a growing notion that Tweets or blog posts by the pound are an effective way to gain attention and drive website traffic. The corollary to this is the old saw that “content is king.” Just hire … Continue reading
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