Category Archives: PR Tech

Twitter Chat Horse Race: Which Tool Kicks Apps?

I wrote a post for the Social Fluency blog yesterday that relates my recent experience in participating in a  Twitter chat. I used several programs simultaneously to keep up with the flow of the dialog.  Here is an excerpt, please … Continue reading

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Twitter Chat Enables Virtual Town Hall Meetings and Round Table Events

My post on Social Fluency today provides an overview of Twitter as a tool to support virtual events such as town hall-style meetings and round tables. I learned a lot through my participation in last night’s Campus Chat, which was … Continue reading

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Twitter Chat about College Decision Process Tonight at 9PM

Last November I blogged about an  innovative social media campaign designed to build buzz for SmartCollegeVisit.com.  In brief, the site – which is a great info resource for college-bound kids and their parents – worked with social media partner Handshake … Continue reading

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Synchronized Swimming, Social Media Style

I have a post on the Social Fluency blog today about how to communicate more efficiently across multiple social networks.  It includes links to roundups of tools that are available, and discusses how to reap the benefits of this approach … Continue reading

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Can’t We all Just Get Along, Online?

There were two excellent op eds this week, one in the NY Times and one in the WSJ, both related to how we communicate online. David Brooks’ piece Riders on the Storm describes research from years ago that hypothesized that … Continue reading

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Fried Eggs Asks “What’s Cracking,” giving PR Something to Crow about (and with)

It is nothing short of amazing, the innovation in social media.  This can present a challenge in terms of  constantly needing to keep up (as I alluded to in my post on Social Fluency) .  On the other hand, there … Continue reading

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Social Media Baby Steps

I have a post on the Social Fluency blog today.  I was going to call it “Everything I Know About Social Media, I learned in Kindergarten” but my team thought this was cliched and came up with something cheekier (and … Continue reading

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Wikileaks, the New Face of Investigative Journalism?

Until recently, Wikileaks.org was a little known website that outed sensitive information about businesses and government.  The site has now achieved prominence by posting a video of a U.S. Army air assault in Baghdad that killed Reuters photographers. In finding … Continue reading

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3 Metrics to Help Stop Abandoned Blog Syndrome

The following is a guest post by Anne Giles Clelland of Handshake 2.0 Know thyself. – Inscription at the Delphic Oracle Know thyself. Although the reasons for why we do what can be both, most of us tend to be … Continue reading

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What is YOUR Brand of Social Media Snake Oil?

I have a post on Social Fluency today about a backlash to social media consultants that may be brewing. I can relate to this.  Although I don’t mean to discount the success of the social media elite, I am not … Continue reading

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