Category Archives: PR Tech

Info fire hose? Bring it on!!! Geller’s Gonzo Email Kluge

A couple of minor changes in my email routines and technology have led to a pretty radical transformation in my information consumption habits. Our agency went to a hosted email Exchange solution, meaning that we can use Outlook to access … Continue reading

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4 Ingredients for Social Media Monitoring on the Cheap

Take one part open source Web browser (Firefox) – add a tab manager – blend in social search engines  like Google Blog search – combine with a browser plug-in that generates tag clouds – and what do you get? A … Continue reading

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Retail Marketing: Tapping the Blogosphere to Drive Demand

The New York Times’ Small Business column had an article about how to get products on retailers’ shelves.  This caught my attention, insofar as I covered a simlar topic in my post Marketing with Social Media on a Shoestring recently. … Continue reading

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Taming the Content Curation Beast

It is not easy, keeping all those social media outposts populated with fresh content. Well, the job  just got a little easier with CIThread, which offers Content Curation on Steroids, as Paul Gillin called it. CIThread makes it easy to … Continue reading

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Tracking Social Media Buzz on a Budget

Real time, social search options are growing in number and features, leaving people with fewer excuses for not keeping their “ears to the ground” when it comes to staying attuned to buzz that relates to companies, products and services. My … Continue reading

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The New, New Reality Reality

Brace yourselves for the coming boon in reality reality. That’s right reality reality (no, you are not seeing double): reality that is unrefined and unmodified by anything virtual, 3D or other fake real stuff. We will quickly tire of faux … Continue reading

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It’s Fun not to Share

I am dating myself, but there was a public service announcement ad campaign many years ago called “It’ s Fun to Share.” (please don’t press me on exactly how many years ago this ran). My post on Social Fluency today … Continue reading

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“We’re a B2B Company. Why should we care about Social Media?”

I have a post on the Social Fluency blog that refutes the notion that social media is not relevant for B2B companies. In my post Social Media and B2B: Hit or Myth? I write: Regardless of whether you are a … Continue reading

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Using Social Media to Build Influencer Relationships

I have a post on the Social Fluency blog today: Getting on the Radars of Influencers via Social Media. It covers ways that you can use social media, e.g. blogs and Twitter, to build relationships with influencers.  Please see below … Continue reading

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HiveFire Enables Content-rich Blogs

It has been awhile since I have written about an area that Robin Good called newsmastering when he wrote his series of seminal posts on the topic several years ago.  Back then I covered KipCast, a newsmastering technology company, and … Continue reading

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