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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
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Tags
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- AI
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- cybersecurity
- digital marketing
- fake news
- industry analyst
- influencer marketing
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: PR
AdWeek Says PRs are too Hypey. Here’s what I say
I was speaking with Ben Guttmann, author of the book Simply Put for an upcoming PR, Done & Doner podcast episode. He mentioned a recent article in AdWeek: Press Releases are Way too Hyperbolic, by Paul Hiebert. I read the … Continue reading
Posted in PR, Public Relations, Reading Files, Tech PR Comments Off on AdWeek Says PRs are too Hypey. Here’s what I say
How Much is that Puff Piece in the Window?
My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media. That post was seven years ago. I am writing again because the issue … Continue reading
Posted in Campaign Analysis, Paid media, PR, Public Relations Comments Off on How Much is that Puff Piece in the Window?
Scott and Kara Chime in on the State of Media and big PR Reveals
I really enjoy tuning into the Pivot podcast, hosted by Kara Swisher and Scott Galloway, twice weekly. The two have a great rapport, and cover tech, media and poltical news in a fun and entertaining way. If the names are … Continue reading
Our Songs and Your Tech News – Not So Different
It’s been a fun experience, starting a band (Bobby G and the Bohemians) with friends over the past few years – but it hasn’t been without its challenges. One can best be explained in an anecdote. In my effort to … Continue reading
Posted in Branding, Campaign Analysis, Fun Stuff, PR Tagged band promotion, music Comments Off on Our Songs and Your Tech News – Not So Different
Did PR Help Make the Beatles the GOAT Band?
I sometimes play a game with friends, asking “Stones or Beatles, which band rules?” More than a few choose the Rolling Stones; I am solidly in the Beatles camp. They always impressed me as the best hit makers, with original … Continue reading
Posted in Branding, Fun Stuff, PR, Public Relations Tagged Brian Epstein, music, The Beatles Comments Off on Did PR Help Make the Beatles the GOAT Band?
PR that Minor News? Research into Poltical Yard Signs Holds an Answer
I have been working with PR teams for over twenty years. In all that time, some of the same questions keep coming up about press releases. No, not “is the press release dead yet?” The one I had in mind … Continue reading
Posted in Campaign Analysis, Marketing, PR, Public Relations, Reading Files Comments Off on PR that Minor News? Research into Poltical Yard Signs Holds an Answer
Want to get PR Buzz Like Apple? Just Ask ChatGPT How
I saw a MarketingProfs story about the state of generative AI in PR. The article, written by Ayaz Nanji, includes stats from a recent MuckRack survey that show growing adoption: Some 64% of PR professionals say they are exploring the … Continue reading
No Bad PR? A Single Story Felled These Three Giants
Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right? After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading
Crisis Management Lessons from the Latest Influencer Scandals
I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications and author of Public Relations for Dummies and Leadership … Continue reading
Posted in Crisis Management, In the News, Influencer marketing, Podcast, PR, Public Relations, Social Media Comments Off on Crisis Management Lessons from the Latest Influencer Scandals
That PR Campaign Rocked it – So Where’s our site Traffic?
I’ve had many conversations about the PR and website traffic connection. They often sound something like this. “We had a great PR campaign! Where’s all our site traffic?!!” This inevitably leads to questions and recriminations: Understanding the PR and SEO … Continue reading
