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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
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Category Archives: NY Tech
No one Cares about Your News – Now What? Join us on 2/23
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is … Continue reading
Posted in NY Tech, PR, PR Tech, Public Relations, Social Media, Uncategorized Tagged PR, SMW, social media Comments Off on No one Cares about Your News – Now What? Join us on 2/23
How to Get Press for Your Startup
Top Reporters Share Tips at Enterprise Tech Meetup New York Enterprise Tech Meetup is one of my favorite tech events in the city. So I quickly signed up when my friend John Kaczala (also a NYETM regular) alerted me to … Continue reading
Posted in Events, Interviews, NY Tech, PR, PR Tech, Public Relations Comments Off on How to Get Press for Your Startup
Meetup Explores the Art of the PR Pitch
The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively … Continue reading
Posted in Agency news, NY Tech, PR, Public Relations Tagged media relations, PR Comments Off on Meetup Explores the Art of the PR Pitch
CUNY Meetup Showcases Journalism Startups
If you work in PR, it is good to keep an eye on the world of media innovation. You don’t want to be the last to hear about the up and comers – e.g. the next BuzzFeed or Vice. Some … Continue reading
Posted in Events, In the News, NY Tech, PR Tech, Social Media Comments Off on CUNY Meetup Showcases Journalism Startups
Cracking the Quadrant – Confessions of a former Gartner Analyst
I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading
Posted in NY Tech, PR, Public Relations, Technology, Uncategorized Tagged analyst relations, industry analyst 2 Comments
March NY Tech Meetup
People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather. Skirball Hall at NYU was packed to capacity, as it tends to be for these events. All seemed excited and ready to see the evening’s demos. … Continue reading
Posted in Events, NY Tech, Uncategorized 1 Comment
What Tech Marketers can Learn from Banksy Buzztoberfest
In New York, it was hard to escape the Banksy onslaught last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR Comments Off on What Tech Marketers can Learn from Banksy Buzztoberfest
One Small Step for Crowdfunding; A Giant Leap for Startups
Last year I wrote about online crowdfunding, and how it could give startups another way to not just raise capital but also take their stories public. There was much excitement here in the NY tech community and nationally about the … Continue reading
Posted in Current Affairs, NY Tech, Tech PR 2 Comments
Tear Down that eHail Wall, Mr. Mayor!
A judge just denied NYC Mayor Michael Bloomberg’s quest to outlaw large sugary drinks here. Now I hear that Bloomberg has styrofoam cups in his crosshairs. Since the Mayor has been such a great cheerleader for NY Tech, I thought … Continue reading
Posted in Apps, Current Affairs, NY Tech Comments Off on Tear Down that eHail Wall, Mr. Mayor!
Is Crowdfunding the New Tech PR Press Release?
We glamorize entrepreneurship. This can be seen in the things that we read, and that get covered in the media; “new” can often mean newsworthy, and startups have a certain allure for the tech journalist or blogger. But there is … Continue reading
Posted in NY Tech, PR, PR Tech 2 Comments
