Category Archives: NY Tech

Jennifer Johnson Schools on PR and Positioning at NYETM

Posted on June 1, 2017 by rgeller

I attended and really enjoyed last week’s NY Enterprise Tech Meetup, which focused on marketing. Jennifer Johnson, the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable,  was formerly CMO of … Continue reading →

Posted in Branding, Marketing, NY Tech, PR | Tagged , , | 1 Comment

Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Posted on May 3, 2017 by rgeller

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread your message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating … Continue reading →

Posted in Influencer marketing, Marketing, Networking, NY Tech, Tech, Tech PR, Technology | Tagged , , , | Comments Off on Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

ENGAGE: NYC Reveals the King of Storytelling

Posted on April 25, 2017 by rgeller

I enjoyed last week’s ENGAGE: NYC Digital Storytelling Conference. Talk NYC founder Derek Smith and his team put on a great event, featuring thought leaders from agencies, startups, and major brands. They covered the state of storytelling and where it’s … Continue reading →

Posted in Branding, Events, In the News, Networking, NY Tech, PR Tech, Public Relations, Tech PR, Technology, TV, Web 2.0, Web 2.0 Hacks, Mashups and Utilities for PR | Tagged , , , , | Comments Off on ENGAGE: NYC Reveals the King of Storytelling

Are PR and Branded Content Fake News?

Posted on February 2, 2017 by rgeller

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer.  They discussed the problem that has come to be called “Fake News”. The neat label is deceptive because … Continue reading →

Posted in Events, In the News, NY Tech, PR, Social Media, Tech, Tech PR | 3 Comments

Enterprise Design Tips and Resources, via NYETM

Posted on January 19, 2017 by rgeller

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of … Continue reading →

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AdTech NY 2016 Wrap

Posted on November 7, 2016 by rgeller

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 … Continue reading →

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Top IT News Picks of the New York Tech Crowd

Posted on August 31, 2016 by rgeller

Someone posted the question “HELP! What are the top sites where you get IT news?” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great … Continue reading →

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Israeli Startups Join Axis Innovation at NYSE

Posted on June 27, 2016 by rgeller

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE.  It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening … Continue reading →

Posted in Events, NY Tech, PR, PR Tech, Public Relations, Uncategorized | 2 Comments

1 More Reason for Media to Hate Tech; Thanks Peter Thiel

Posted on June 8, 2016 by rgeller

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living … Continue reading →

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Check out Geek Art & Design at Creative Tech Week NYC

Posted on May 4, 2016 by rgeller

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week, at the Clemente Center on the Lower East Side. I had been invited to CTW and did … Continue reading →

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