Category Archives: Marketing

Should People Get Media Training Before they use Twitter?

Posted on March 17, 2011 by rgeller

Over the past several years we have seen the PR field challenged as never before, and change, as tactics that outlived their usefulness were updated or fell by the wayside. I know this because I have lived and blogged about … Continue reading →

Posted in In the News, Marketing, PR, PR Tech | 1 Comment

Bulldog Reporter Piece on State of PR Blogging

Posted on March 2, 2011 by rgeller

A Pew Research study that was in the news last week concluded that youg people are spending less time on blogs and more time on Twitter and Facebook.  This has led to some questions about the state of blogging and … Continue reading →

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Crowdsource Your Marketing Messages

Posted on October 21, 2010 by rgeller

The approach some companies take in developing marketing messages can seem like managed chaos: throw a bunch of people in a room, jockey for white board positioning and commence mud wrestling as the brainstorming begins. People from different sides of … Continue reading →

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Promoting Your Business with a Unique Logo

Posted on June 22, 2009 by rgeller

So you thought you knew everything there is to know about the most basic of marketing accessories, the logo? Guess again. This guest post from Ben Johnson of Logoinn, custom logo design shares some good advice. If you have been … Continue reading →

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