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- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Marketing
Find and Fill Open Spaces to Connect with Customers
While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to … Continue reading
Posted in Marketing, Public Relations, Social Media, Technology 2 Comments
In the new “Curate or Perish” World, what’s a Flack to Do?
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading
Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?
Secret to great tech PR? Messaging, messaging, messaging!
We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading
Posted in Marketing, PR, PR Tech, Reading Files, Tech PR Comments Off on Secret to great tech PR? Messaging, messaging, messaging!
What Tech Marketers can Learn from Banksy Buzztoberfest
In New York, it was hard to escape the Banksy onslaught last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR Comments Off on What Tech Marketers can Learn from Banksy Buzztoberfest
Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)
Our clients generally have very busy PR and marketing schedules. To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don’t want to announce news on a major holiday, or … Continue reading
Posted in In the News, Marketing, PR Tech, Tech, Tech PR Comments Off on Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)
Lowbrow Branding Effort
There are so many important stories that I can be blogging about. The Supreme Court Decision on Obama's healthcare plan, for example, and how certain cable networks got the news wrong at first. There is also the Ann Curry affair … Continue reading
Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, Sports Comments Off on Lowbrow Branding Effort
A Good App is Hard to Find: PR Now Critical in App Discovery and Success
App Design, useability, and speed are all very important aspects of a good quality app but what makes one stand out from its competitors? It is a common lament these days: so many great apps to chose from, yet how … Continue reading
Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything
Louis CK is a comic hero for every man, an unkempt alternative to the more mainstream comedians (think Seinfeld or Dane Cook). He is irreverent, dark and just plain damn funny. I have greatly enjoyed Louie's work, inlcuding his FX … Continue reading
Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, PR, Reading Files Comments Off on Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything
Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks
The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company’s stock price. Online reviews can…have an impact on the stock price of the … Continue reading
Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Reading Files Comments Off on Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks
Time Says Reputation is Dead on Wall Street (and Dying across Corporate America)
Most people agree that it is important for a company to have a good reputation. There is a value that can be ascribed to reputation that is very real – both intangible, i.e., related to the perceptions of a company, … Continue reading
Posted in Current Affairs, Marketing, PR Comments Off on Time Says Reputation is Dead on Wall Street (and Dying across Corporate America)
