Category Archives: In the News

What is Reputation’s Impact on Company and Brand Value Today?

Posted on April 27, 2012 by rgeller

Back in 2007 I blogged about a Businessweek article that shared some interesting research. My post From Madmen to PR’s Holy Grail pointed out the very real and quantifiable impact of reputation on a company’s stock price. Here is an … Continue reading →

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Making the List in Tech PR

Posted on April 6, 2012 by rgeller

In PR, it is becoming increasingly important to go beyond getting into the article and get onto the list. Let me explain. It is harder than ever to get attention for companies, products and services.  No, it is not because … Continue reading →

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Are you Sliming your Customers with Crumby Content?

Posted on March 30, 2012 by rgeller

Pink Slime. This foul concoction has all the ingredients, food groups, if you will, for a media and attentional firestorm; it has a catchy name, a manufacturing process that makes “like watching sausage being made” sound wholesome, is an apparent … Continue reading →

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Google’s Adding Semantic Search, Now What? Tips for Marketers

Posted on March 29, 2012 by rgeller

Google recently announced that they will be adding semantic search capabilities. The SpinSucks blog wrote about this, and what the changes mean for B2B marketers. Here is an excerpt: Two weeks ago, the Wall Street Journal reported Google will be … Continue reading →

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Is Rush Limbaugh “Winning Ugly”?

Posted on March 16, 2012 by rgeller

A little friendly Twitter banter, a shared link, and an article in the NY Times reminded me of the words “there’s no such thing as bad PR” – and how much I disagree with them. It started when I saw … Continue reading →

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Who ARE You Today? The Question Ties PR Field Up in Knots

Posted on January 24, 2012 by rgeller

Asking the PR profession to agree on a definition for what it should be today has tied the field up in knots. There has been much blog debate about PRSA's efforts to redefine public relations, and lots of dialog on … Continue reading →

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PR: Stressed for Success

Posted on January 11, 2012 by rgeller

There has been a lot of Twitter buzz in the wake of a CareerCast study that listed public relations as one of the most stressful professions. I believe that PR can be a very rewarding career, but do find it … Continue reading →

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Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Posted on December 20, 2011 by rgeller

Louis CK is a comic hero for every man, an unkempt alternative to the more mainstream comedians (think Seinfeld or Dane Cook).  He is irreverent, dark and just plain damn funny. I have greatly enjoyed Louie's work, inlcuding his  FX … Continue reading →

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There’s Gold in them Thar Apps – and App Developers

Posted on December 6, 2011 by rgeller

Forbes had a nice story today, The Rise of Developernomics. It included a link to David Kirkpatrick’s famous quote and article: Now, Every Company is a Software Company. The article today was about the importance of software developers, and the … Continue reading →

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Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks

Posted on November 29, 2011 by rgeller

The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company’s stock price. Online reviews can…have an impact on the stock price of the … Continue reading →

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