Category Archives: In the News

Is a Town Hall Debate an Example of Content Marketing? One Authority Says “Yes”

Posted on October 17, 2012 by rgeller

My monthly column on Windmill Networking, which went live today, focuses on content marketing in politics – and the lessons that we can learn and apply. Despite its title is (“Hail to the Content Chief”), the article was intentionally non-partisan.  … Continue reading →

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Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

Posted on September 5, 2012 by rgeller

Our clients generally have very busy PR and marketing schedules. To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don’t want to announce news on a major holiday, or … Continue reading →

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Sniping Between Major Tech Blogs Reveals Intensely Competitive Nature of Tech News

Posted on August 30, 2012 by rgeller

A series of blog posts and comments revealed how intensely competitive, and sometimes deeply personal the world of tech news can be. It started out as a rant about broken embargoes, and devolved into trash talking between players from two … Continue reading →

Posted in In the News, PR Tech | 2 Comments

VCs Wake up to the fact that PR Actually Works

Posted on July 24, 2012 by rgeller

In the tech PR field, we have an interesting and sometimes tortured relationship with VCs. Especially for those of us that work with startups, we value the financial muscle that they bring. We greatly appreciate it when they they introduce … Continue reading →

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Latest NY Tech Story Roundup: NY Chips away at Boston and The Valley

Posted on July 20, 2012 by rgeller

I saw a couple of interesting articles about NY tech this week.  Hannan, our summer intern from France, pointed out this Huffingtom Post story: NY Startups Help Fuel High-tech Renaissance.  It quotes NY Tech Meetup’s Andrew Rasiej: “There is a … Continue reading →

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Forget Big Data. Now, There’s “Big Soda” – and It’s not Happy

Posted on July 3, 2012 by rgeller

Most who follow the tech field know that everything big data is hot these days. From banking, to construction, to retail, big data is being used in more and more industries. As it becomes cheaper and easier to use, it … Continue reading →

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Lowbrow Branding Effort

Posted on June 29, 2012 by rgeller

There are so many important stories that I can be blogging about. The Supreme Court Decision on Obama's healthcare plan, for example, and how certain cable networks got the news wrong at first. There is also the Ann Curry affair … Continue reading →

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Panic at the Opera Part 2

Posted on May 23, 2012 by rgeller

I guess I am a little out of touch with finer culture and admittedly have little experience with opera. (OK almost none, really; my girlfriend Sine took me to a production of Kafka’s The Penal Colony in Brooklyn recently, it … Continue reading →

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Board Meeting Tonight, LMAO, JK, LOL – CFO Gets Fired for Dishing on Facebook and Twitter

Posted on May 17, 2012 by rgeller

My friend and fellow train commuter Adam pointed out an article in the WSJ yesterday. It was about a CFO for a publicly traded fashion retailer who had been fired over Facebook and Twitter postings. Here’s an excerpt: Mr. Morphis … Continue reading →

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“Threading the Needle”: Trial Shows Edwards and PR Team in Crisis

Posted on May 11, 2012 by rgeller

PR people are generally not the headline news. We toil behind the scenes, while the stories around our clients play out on a public stage. In most cases the subjects of our campaigns cooperate with us. Of course, there is … Continue reading →

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