Category Archives: In the News

Recent News Events are Good PR for Tech Media

Posted on June 24, 2013 by rgeller

While many tech PR clients prefer coverage in the biggest publications, the NSA story demonstrates the continued and enduring importance of tech media – and not just for the quick hit. Seasoned PR practitioners know that consistent coverage in the … Continue reading →

Posted in In the News, Tech PR | 1 Comment

Splash of PR Helps Startups Swim with Sharks (and Get Funded)

Posted on June 14, 2013 by rgeller

My friend and fellow Windmill Networking columnist Judy Gombita wrote recently about the positive impact that reputation can have on company value. This is true for small and large companies, private and public. But there is no better way to … Continue reading →

Posted in In the News, Tech PR, Television | Comments Off on Splash of PR Helps Startups Swim with Sharks (and Get Funded)

Times Tussle Pits Tesla CEO & Fans vs. Journos

Posted on February 21, 2013 by rgeller

I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy -  one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading →

Posted in Campaign Analysis, In the News, PR, PR Tech | Comments Off on Times Tussle Pits Tesla CEO & Fans vs. Journos

So, How did Lance Armstrong do? Was it a good PR Move?

Posted on January 22, 2013 by rgeller

It was one of the world’s worst kept secrets: Lance Armstrong’s decision to tell all on Oprah. The media widely covered this leading up to the interviews, and speculated about motives, what would be revealed, etc. I thought t that … Continue reading →

Posted in Current Affairs, In the News, PR, Sports | Comments Off on So, How did Lance Armstrong do? Was it a good PR Move?

Tempt – and then Reject – Your Best Customers: The Great New Way to Build Brand

Posted on January 11, 2013 by rgeller

If I told you there was a way to build your brand by tempting – and then rejecting – more customers; would you believe me? The very idea might be foreign to tech marketers, but it is a strategy that … Continue reading →

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94 Words, Botched Media Opp, Nary a PR Person in Sight

Posted on December 6, 2012 by rgeller

Most of us have heard about those 94 words: the now infamous talking points that Susan Rice used to explain what happened in the Benghazi tragedy. On Tuesday, the Wall Street Journal featured a blow-by-blow account of how a CIA … Continue reading →

Posted in In the News, Politics, Reading Files | Comments Off on 94 Words, Botched Media Opp, Nary a PR Person in Sight

Tech Media Thrashes About – and Blames PR, a Convenient Target

Posted on November 29, 2012 by rgeller

My friend and former colleague Suzanne McGee called my attention to a story, the kind of which has become sadly familiar. John Biggs wrote on TechCrunch about Churn:The Problem of the New Tech Journalism.. John writes: We post a lot … Continue reading →

Posted in In the News, PR | 1 Comment

Google to SMBs: Don’t rely on PPC, use Search, Social and PR for Top Results

Posted on October 24, 2012 by rgeller

SMBs that have wanted to improve results through online marketing have often turned to Google and AdWords pay-per-click (PPC) campaigns. There is no question that shrewdly planned PPC campaigns generate results. However, the growing popularity of this method means that … Continue reading →

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Is a Town Hall Debate an Example of Content Marketing? One Authority Says “Yes”

Posted on October 17, 2012 by rgeller

My monthly column on Windmill Networking, which went live today, focuses on content marketing in politics – and the lessons that we can learn and apply. Despite its title is (“Hail to the Content Chief”), the article was intentionally non-partisan.  … Continue reading →

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Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)

Posted on September 5, 2012 by rgeller

Our clients generally have very busy PR and marketing schedules. To get everything in, we try not to let external events dictate the pace. There are some obvious exceptions; you don’t want to announce news on a major holiday, or … Continue reading →

Posted in In the News, Marketing, PR Tech, Tech, Tech PR | Comments Off on Attention Story Shoppers: Only 6 Pitching Days Left (NY Times Deconstructs Tech PR in Light of Apple News)