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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: In the News
What do Trump and ISIS have in Common?
Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Politics, Social Media Comments Off on What do Trump and ISIS have in Common?
Of Immoderate Moderators and Paranoid Pols
Is the press really the enemy? That was Nixon’s line – and I was in a Nixon frame of mind, having just finished the excellent book Crooked by Austin Grossman. It is a faux memoir, written in the former president’s … Continue reading
Posted in Current Affairs, In the News, Politics, PR, Public Relations Comments Off on Of Immoderate Moderators and Paranoid Pols
The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!
I was glued to third Republican presidential debate last night, watching for signs of intelligent life , when the show cut to an important announcement. It said: “Ladies and gentlemen, we interrupt our program to bring you a special bulletin … Continue reading
Posted in Fun Stuff, In the News, PR, Public Relations Comments Off on The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!
Trump, Tinder, Press Offender – New Rules of Taking on Media
Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. … Continue reading
Posted in In the News, PR, Public Relations Tagged media relations, PR, public relations Comments Off on Trump, Tinder, Press Offender – New Rules of Taking on Media
GigaOm Crash? Houston, We Have a Bigger Problem
GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left … Continue reading
Posted in In the News, Marketing, PR Tech, Public Relations, Tech PR, Uncategorized Tagged B2B, GigaOm, PR, tech PR Comments Off on GigaOm Crash? Houston, We Have a Bigger Problem
Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos
We’d barely put down our Champagne glasses and CES party hats away when the tech field’s New Year’s buzz was killed with the news that Google was taking Glass off the market. It was probably the right thing to do, … Continue reading
Posted in In the News, Tech, Tech PR, Uncategorized Comments Off on Google Glass Flop a Buzz Kill for IoT and “Fail Fast” Ethos
Fortune Magazine Bites the Hand that Curates
A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a … Continue reading
Posted in In the News, PR, Uncategorized Comments Off on Fortune Magazine Bites the Hand that Curates
And One More thing… David Carr Deconstructs Apple’s Media Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged Apple, launch, PR Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook
Who needs a Strategy? Just Schmooze us Please
I wrote in my post that Hate Spin?… that we get the news stories, and hence PR, that we want. But do we sometimes want more spin than we get? This thought occurred to me regarding a story that was … Continue reading
Posted in In the News, Politics, PR Comments Off on Who needs a Strategy? Just Schmooze us Please
What Tech Marketers can Learn from Banksy Buzztoberfest
In New York, it was hard to escape the Banksy onslaught last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR Comments Off on What Tech Marketers can Learn from Banksy Buzztoberfest
