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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: In the News
Hail the Superforecasters: Towards Better Predictions in Tech and PR
I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. The … Continue reading
Posted in Current Affairs, In the News, Technology Tagged analyst, forecast, futurist Comments Off on Hail the Superforecasters: Towards Better Predictions in Tech and PR
No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, … Continue reading
Osaka Episode puts Media, Sports and Celebrity on Trial
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in … Continue reading
Posted in Branding, Current Affairs, In the News, PR Comments Off on Osaka Episode puts Media, Sports and Celebrity on Trial
Tesla Slams the Brakes on PR
The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved … Continue reading
Posted in In the News, PR, PR Tech, Public Relations, Tech Tagged big tech, media, tesla Comments Off on Tesla Slams the Brakes on PR
The Pandemic Forever Changed these Words
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attention. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to … Continue reading
Tales from the Tech PR Bunker
Folks, I know I haven’t been writing here as much, Sorry for the interruption. These are unusual times. But the show must go on, right? People are stuck at home and clamoring for distraction and new episodes, er, posts. So … Continue reading
Posted in Fun Stuff, In the News, PR, PR Tech, Public Relations Tagged pandemic Comments Off on Tales from the Tech PR Bunker
Taking on the PR Agency Haters
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative … Continue reading
Posted in In the News, Marketing, PR, Public Relations Tagged agency, marketing, PR, public relations Comments Off on Taking on the PR Agency Haters
The Call was Perfect! The PR pitch, Even Better!!
Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading
Posted in Campaign Analysis, In the News, PR, Public Relations Comments Off on The Call was Perfect! The PR pitch, Even Better!!
Just DON’T It: Brands Fight Culture Wars at their Peril
Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. For the uninitiated, Kaepernick is … Continue reading
Posted in Branding, In the News, PR, Public Relations Tagged Colin Kaepernick, culture wars, reputation 1 Comment
Cheap Trick: Great Band, Lousy B2B Growth Strategy
It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading
Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR Tagged B2B, growth hacking, marketing Comments Off on Cheap Trick: Great Band, Lousy B2B Growth Strategy
