Category Archives: In the News

Have You Seen this Bank? Stealth Campaigns take on New Meaning

The NY Times wrote that banks are downplaying promotional activities at events to avoid perceptions that they are big spenders and out of touch with the financial realities of the day. They are apparently not going so far as to … Continue reading

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Lessons on the Power of Narrative from a Horrific Accident and 8 lost lives

She Was Sick Like a slowly developing Polaroid photo, a portrait began to emerge that described the woman, and the events leading up the tragic accident. I had been at the Palisades Mall with my family on a Sunday afternoon. … Continue reading

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Jamming the Frequencies: Fear, Loathing and How to Keep a Secret at Apple

One of the laws of buzz is scarcity.  Things that are in high demand but short supply tend to score well on the buzz index. This relates to information as well.  And, on that note, you have to admire Apple … Continue reading

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Tales from the Forefront of Attention Science

Colored lights can hypnotize… sparkle someone else's eyes Those words are from the lyrics of American Woman, a song by the 70's band Guess Who.   They came to  mind as I read the article: Ear Plugs to Lasers: The Science … Continue reading

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What’s so Funny About Peace, Love and Global Warming?

Sure, we all do it.  We all spin.  Everyone chooses the words they feel will best help them in a given situation.  Yet, get caught in the act of doing this in a calculated way and alarm bells go off; … Continue reading

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This Nasty Breakup Brought to you By…..

This one seduced the babysitter.  That one is a little nutty. The first has various disgusting addictions.  Then there is the one who cheated on his spouse with a cougar rock star.  The wife returned the favor and is also … Continue reading

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Stepford Wonks

As I said in my post Influencers Gone Wild in the Blogosphere, it would only be shrewd to consider that there might be hidden allegiances and agendas amongst the bloggers and other influencers you seek to approach for coverage. But … Continue reading

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NY Times Dabbles in PR (But not enough of their own)

The NY Times covered the PR profession this weekend (see Sunday business section, Your Publicist should Call my Publicist); or, more specifically, the world of Hollywood publicists, in an article that was clearly timed to coincide with the Oscar awards. … Continue reading

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