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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: In the News
NY Times Skewers Websites of Troubled Brands, Praises “Corporate PR”
The Sunday NY Times Magazine had a great article that criticized Websites of distressed brands for being out of step and striking the wrong tone. It included some praise for PR. Remarking about an insincere apology on stroller manufacturer Maclaren's … Continue reading
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PR in the News: Errors, Corrections and Omissions Department
While most of the rest of the world is focused on the Winter Olympics, the NY Times covered another high stakes event earlier this week: the Westminster Dog Show. More specifically, the article was about PR (or so it seemed). … Continue reading
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Four Essential Characteristics of an Apology
In the NY Times Shortcuts column on Saturday, Alina Tugend wrote an excellent article: An Attempt to Revive the Lost art of the Apology. According to the piece, there are four important components to an apology: These include an acknowledgment … Continue reading
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Efficiency and Rapid ROI the new Black in Tech
In an article that was generally pessimistic (Suppliers Say Spending Still Tight), the Wall Street Journal identified pockets of growth in tech today. The fine print in the earnings season wrap was that IT buyers are still putting the squeeze … Continue reading
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If Vendors Tweaked Product Lineups like Networks Shuffled Late night TV
As a PR guy, I find It nothing short of incredible how the Leno-O’Brien drama has played out on the public stage.NBC confirmed its plans to change the lineup early on. Since then, there’s been an outcry from O’Brien fans. Leno … Continue reading
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PR Golden Turkey Award goes to Tiger Woods
Day 5 and the silence continuesI am a bit late on my annual Golden Turkey awards (this Thanksgiving I actually did get me some fried turkey, see photo, thanks brother Mark!), but one obvious candidate is Tiger Woods. Last night I … Continue reading
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Scenes from the Sausage Factory: How News Gets Done
The story is about to break about a sex scandal involving the governor – reporters from a major daily and the governor's press agents scramble behind the scenes to get the facts right before publication… A supreme court justice visits … Continue reading
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David Letterman, Stand up Crisis Manager
The media and everyone else continue to buzz about the Letterman affair(s). I thought I'd take a few moments to share my perspective on it. From a professional communicator's standpoint, I think Letterman has handled this masterfully. In crisis communications, … Continue reading
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Billion Dollar Baby (Twitter and the Value of Buzz)
Twitter is raising new money in an effort that would assign a value of $1 billion to the company. This, for a company that seems remarkably unconcerned about beating a path to any realistic business model. What does such a … Continue reading
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The Pro, the Shmoe and the Joe: Icons Behaving Badly
We had a couple of weeks packed with celebrity meltdowns and rehabilitation attempts. By now everyone is familiar with tennis pro Serena William’s meltdown at the US Open, rapper Kanye West’s MTV VMA outburst, and South Carolina Congressman Joe Wilson’s … Continue reading
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