Category Archives: In the News

It’s a Pod, Pod, Pod, Pod World – What does this mean for Your PR?

It is interesting to note that much of the buzz around Kamala Harris’s media blitz this week centered on her Call Her Daddy podcast appearance. Why was this angle so hot, and what does it say about the state of … Continue reading

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What is the impact of a rock star CEO on a company’s brand?

In PR circles we talk about the importance of building executive profiles and visibility.  Leaders who are in the news can serve as ambassors for the company brand; and their visibility can advance the goals of the business. But let’s … Continue reading

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Interviews that Went off the Rails in 2023

The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by … Continue reading

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No Bad PR? A Single Story Felled These Three Giants

Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right?  After all, the only thing worse than being talked about is not being talked about. But most people I know who work in PR … Continue reading

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Friends from Israeli Tech Speak out on the Conflict, PR and Media

I have been blogging about the war in Israel, as you may have read. It hits close to home, as I have family there, and Fusion PR works extensively with the Israeli tech sector. But it is not my home. … Continue reading

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Crisis Management Lessons from the Latest Influencer Scandals

I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications⁠ and author of Public Relations for Dummies and Leadership … Continue reading

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The King is Dead – Long Live the Press Statement

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines … Continue reading

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PR – a Great Value in a Recession?

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser, CEO and founder of Renegade Marketing.  He … Continue reading

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

(This article originally appeared in O’Dywer’s PR.) It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world.  Yet there have been … Continue reading

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PR Golden Turkey Awards, 2022

It has been way too long since I have posted a PR Golden Turkey Awards. But circumnstances scream for a reboot, in this special “Tech Billionaires Gone Wild” episode. No two people are more deserving of this award than the … Continue reading

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