Category Archives: Campaign Analysis

Imaging Centers up their Image

Posted on February 3, 2011 by rgeller

I am a sucker for a good headline and a good story about PR. That is why yesterday’s Wall Street Journal article Boosting Medical Scans’ Image caught my attention (it also doesn’t hurt that I have three radiologists in my … Continue reading →

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Ambush Marketing and Tech PR

Posted on January 27, 2010 by rgeller

The WSJ had a Business Insight supplement earlier this week. Published in collaboration with the MIT Sloan School, the section  included a number of very good articles.  A few covered tech-related topics (e.g. stories on IT platforms and process management). … Continue reading →

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Handshake 2.0 Launches Innovative Campaign for SmartCollegeVisit.com

Posted on November 9, 2009 by rgeller

My friend Anne Giles Clelland implemented a very innovative social media initiative, designed to get the word out about SmartCollegeVisit.com.  She asked me to participate, and I was very happy to do so. I first learned of the effort through … Continue reading →

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NY Times Dabbles in PR (But not enough of their own)

Posted on February 25, 2008 by rgeller

The NY Times covered the PR profession this weekend (see Sunday business section, Your Publicist should Call my Publicist); or, more specifically, the world of Hollywood publicists, in an article that was clearly timed to coincide with the Oscar awards. … Continue reading →

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I Did NOT Have Steroids with that Trainer (NY Times Does PR)

Posted on January 14, 2008 by rgeller

So, the NY Times had a piece on Sunday that questioned the steps Roger Clemens took to defend his reputation against allegations that he took steroids: Clemens Faces Dangers of Spin in Steroid Case. The article lined up a coterie … Continue reading →

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The Geller Annual Foundation Friggin’ Genius Awards

Posted on September 26, 2007 by rgeller

I read yesterday that the MacArthur Foundation is announcing its annual Genius Awards winners and immediately knew that there must be some kind of mistake as I had not been notified and have not yet received my award. No matter, … Continue reading →

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Apple iPhone: Steady as she Goes

Posted on June 22, 2007 by rgeller

You usually need to wait until a product actually ships until you hit the “Trough of Disillusionment” (see Wikipedia definition). But some negative articles are (and have been) already starting to appear about the iPhone. The EDN / Brian’s Brain … Continue reading →

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