Category Archives: Campaign Analysis

If Data Center Tech Were Marketed like the Republican Candidates

Posted on January 30, 2012 by rgeller

I heard about the latest out of a seemingly endless number of Republican debates, and thought back in amusement about a comment a friend posted on his Facebook page.  He said, sarcastically I hope, that he was looking forward to … Continue reading →

Posted in Campaign Analysis, Current Affairs, Events, Fun Stuff | 1 Comment

Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Posted on December 20, 2011 by rgeller

Louis CK is a comic hero for every man, an unkempt alternative to the more mainstream comedians (think Seinfeld or Dane Cook).  He is irreverent, dark and just plain damn funny. I have greatly enjoyed Louie's work, inlcuding his  FX … Continue reading →

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Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks

Posted on November 29, 2011 by rgeller

The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company’s stock price. Online reviews can…have an impact on the stock price of the … Continue reading →

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Abercrombie & Fitch Lob Grenade at Jersey Shore Cast

Posted on August 19, 2011 by rgeller

Ah, the delicate and complicated dance between journalism and PR. We tempt them with our pitches. We run campaigns, events and sometimes stunts to get their attention and coverage. Many journalists say they are beyond our influence and ignore our … Continue reading →

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Nordstrom NY Move: Charity, Good PR, Confusion?

Posted on August 17, 2011 by rgeller

The NY Times wrote yesterday about upscale department store Nordstrom’s move into New York City. Many retailers view NY as a key market and a window to the world. So they launch here with extravagant concept stores that seem to … Continue reading →

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Weiner and Sheen: Possibly the Best Pitchmen for PR

Posted on June 7, 2011 by rgeller

For the very definition of unscripted, unplugged and a little if not a lot nutty public figures, you have first Charlie Sheen and then Anthony Weiner, possibly the best advertisements for PR in recent memory. They both took us on … Continue reading →

Posted in Campaign Analysis, Current Affairs, Politics | 1 Comment

Morrissey Gets a Bag of Popchips; We get an Article on the Tricky Art of Influence Tracking

Posted on June 6, 2011 by rgeller

Brian Morrissey, who writes, tweets and blogs on advertising, related an episode in which he was sent a bag of Popchips.  Apparently the algorithms, CPG marketers and Klout reckoned that Morrissey was a snack food influencer.  His article (excerpt below) … Continue reading →

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Towards A More Refined Publicity Stunt

Posted on May 9, 2011 by rgeller

The publicity stunt is the carnival sideshow of PR.  Sure, they are used and sometimes get great results across many different types of programs and industries; having said that, I think most would agree that stunts don't show off the … Continue reading →

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Black and Bloomberg (Video Killed the Education Czar)

Posted on April 11, 2011 by rgeller

Bloomberg's embattled pick for schools chief, Cathleen Black, was removed from the position last week. In the end, it seems the empress had no clothes – or at least not everything needed to convince others (and herself) that she could … Continue reading →

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Role of Publicists in the Oscar Chase; One Seat was Vacant

Posted on February 28, 2011 by rgeller

If you like movies and handicapping contests, there is no better time than Academy Award season.  And if you happen to be in PR, as I am, it is interesting to follow news reports about all the behind-the-scenes marketing, maneuvering … Continue reading →

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