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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Campaign Analysis
Is this the End of the Big Tech Reveal?
There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits. It so disruptive and interesting that the media just have … Continue reading
Posted in Campaign Analysis, PR Tech, Public Relations, Tech PR, Technology Comments Off on Is this the End of the Big Tech Reveal?
What do Trump and ISIS have in Common?
Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Politics, Social Media Comments Off on What do Trump and ISIS have in Common?
And One More thing… David Carr Deconstructs Apple’s Media Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged Apple, launch, PR Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook
What Tech Marketers can Learn from Banksy Buzztoberfest
In New York, it was hard to escape the Banksy onslaught last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR Comments Off on What Tech Marketers can Learn from Banksy Buzztoberfest
Times Tussle Pits Tesla CEO & Fans vs. Journos
I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy - one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading
Posted in Campaign Analysis, In the News, PR, PR Tech Comments Off on Times Tussle Pits Tesla CEO & Fans vs. Journos
Forget Big Data. Now, There’s “Big Soda” – and It’s not Happy
Most who follow the tech field know that everything big data is hot these days. From banking, to construction, to retail, big data is being used in more and more industries. As it becomes cheaper and easier to use, it … Continue reading
Posted in Campaign Analysis, Current Affairs, Food and Drink, In the News Comments Off on Forget Big Data. Now, There’s “Big Soda” – and It’s not Happy
Lowbrow Branding Effort
There are so many important stories that I can be blogging about. The Supreme Court Decision on Obama's healthcare plan, for example, and how certain cable networks got the news wrong at first. There is also the Ann Curry affair … Continue reading
Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, Sports Comments Off on Lowbrow Branding Effort
Panic at the Opera Part 2
I guess I am a little out of touch with finer culture and admittedly have little experience with opera. (OK almost none, really; my girlfriend Sine took me to a production of Kafka’s The Penal Colony in Brooklyn recently, it … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News Comments Off on Panic at the Opera Part 2
“Threading the Needle”: Trial Shows Edwards and PR Team in Crisis
PR people are generally not the headline news. We toil behind the scenes, while the stories around our clients play out on a public stage. In most cases the subjects of our campaigns cooperate with us. Of course, there is … Continue reading
Posted in Campaign Analysis, In the News Comments Off on “Threading the Needle”: Trial Shows Edwards and PR Team in Crisis
So a Lobbyist, Bin Laden and a Banker Walk into this PR Firm…
Call us flacks, spinners, or spammers. Whatever name and negative association you may have for PR, I love it that just about everyone at some point wants to git them some. It was kind of funny that the NY Times … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News Comments Off on So a Lobbyist, Bin Laden and a Banker Walk into this PR Firm…
