Category Archives: Campaign Analysis

And One More thing… David Carr Deconstructs Apple’s Media Playbook

Posted on September 16, 2014 by rgeller

It is an old saying in PR: “there is no accounting for taste.”  Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”.   The media will … Continue reading →

Posted in Campaign Analysis, In the News, Tech PR | Tagged , , | Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook

What Tech Marketers can Learn from Banksy Buzztoberfest

Posted on November 11, 2013 by rgeller

In New York, it was hard to escape the Banksy onslaught  last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in … Continue reading →

Posted in Campaign Analysis, Current Affairs, In the News, Marketing, NY Tech, Tech, Tech PR | Comments Off on What Tech Marketers can Learn from Banksy Buzztoberfest

Times Tussle Pits Tesla CEO & Fans vs. Journos

Posted on February 21, 2013 by rgeller

I love reading the NY TImes, and sometimes check out its Sunday Auto section. Being a PR guy -  one with an affinity for tech and startups – I have been closely tracking the Tesla Motors story (you know, the … Continue reading →

Posted in Campaign Analysis, In the News, PR, PR Tech | Comments Off on Times Tussle Pits Tesla CEO & Fans vs. Journos

Forget Big Data. Now, There’s “Big Soda” – and It’s not Happy

Posted on July 3, 2012 by rgeller

Most who follow the tech field know that everything big data is hot these days. From banking, to construction, to retail, big data is being used in more and more industries. As it becomes cheaper and easier to use, it … Continue reading →

Posted in Campaign Analysis, Current Affairs, Food and Drink, In the News | Comments Off on Forget Big Data. Now, There’s “Big Soda” – and It’s not Happy

Lowbrow Branding Effort

Posted on June 29, 2012 by rgeller

There are so many important stories that I can be blogging about. The Supreme Court Decision on Obama's healthcare plan, for example, and how certain cable networks got the news wrong at first. There is also the Ann Curry affair … Continue reading →

Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, Sports | Comments Off on Lowbrow Branding Effort

Panic at the Opera Part 2

Posted on May 23, 2012 by rgeller

I guess I am a little out of touch with finer culture and admittedly have little experience with opera. (OK almost none, really; my girlfriend Sine took me to a production of Kafka’s The Penal Colony in Brooklyn recently, it … Continue reading →

Posted in Campaign Analysis, Current Affairs, In the News | Comments Off on Panic at the Opera Part 2

“Threading the Needle”: Trial Shows Edwards and PR Team in Crisis

Posted on May 11, 2012 by rgeller

PR people are generally not the headline news. We toil behind the scenes, while the stories around our clients play out on a public stage. In most cases the subjects of our campaigns cooperate with us. Of course, there is … Continue reading →

Posted in Campaign Analysis, In the News | Comments Off on “Threading the Needle”: Trial Shows Edwards and PR Team in Crisis

So a Lobbyist, Bin Laden and a Banker Walk into this PR Firm…

Posted on May 7, 2012 by rgeller

Call us flacks, spinners, or spammers. Whatever name and negative association you may have for PR, I love it that just about everyone at some point wants to git them some. It was kind of funny that the NY Times … Continue reading →

Posted in Campaign Analysis, Current Affairs, In the News | Comments Off on So a Lobbyist, Bin Laden and a Banker Walk into this PR Firm…

Is Rush Limbaugh “Winning Ugly”?

Posted on March 16, 2012 by rgeller

A little friendly Twitter banter, a shared link, and an article in the NY Times reminded me of the words “there’s no such thing as bad PR” – and how much I disagree with them. It started when I saw … Continue reading →

Posted in Campaign Analysis, In the News | Comments Off on Is Rush Limbaugh “Winning Ugly”?

Romney Event Illustrates the Death of the Photo Op (PR Death Watch Continues)

Posted on February 28, 2012 by rgeller

I have not kept up with my PR Death Watch series, posts about the changes that have been rocking the PR field, and the dangers of not adapting (the last post about this was in 2010, see Circle of Life … Continue reading →

Posted in Campaign Analysis, Current Affairs, PR, PR Tech | 1 Comment