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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Category Archives: Campaign Analysis
The Call was Perfect! The PR pitch, Even Better!!
Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading
Posted in Campaign Analysis, In the News, PR, Public Relations Comments Off on The Call was Perfect! The PR pitch, Even Better!!
How to Contain PR Fallout from a Cyber-attack
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading
Posted in Campaign Analysis, Crisis Management, Current Affairs, PR, Public Relations Tagged crisis management, cybersecurity Comments Off on How to Contain PR Fallout from a Cyber-attack
The Do’s and Don’ts Of Handling A PR Crisis
This post is by David H. Lasker, Founder and CEO of News Exposure Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading
Posted in Campaign Analysis, Crisis Management, PR, Public Relations Tagged crisis, crisis management, PR, public relations, reputation Comments Off on The Do’s and Don’ts Of Handling A PR Crisis
Cheap Trick: Great Band, Lousy B2B Growth Strategy
It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading
Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR Tagged B2B, growth hacking, marketing Comments Off on Cheap Trick: Great Band, Lousy B2B Growth Strategy
I‘m in PR: What’s the Big Idea?
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. Its backlight shines an eerie glow on the presenter’s lower face. This is not just some ad man (or woman). It’s … Continue reading
Posted in Campaign Analysis, Public Relations, Social Media, Tech PR, Technology Tagged brand advertising, PR, publicity 1 Comment
Too Left Tweet: Brands Get Political at their Peril
via GIPHY The term “coffee break” took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig … Continue reading
Posted in Branding, Campaign Analysis, Current Affairs, Politics Tagged ads, brands, Roy S. Moore, scoail media, Sean Hannity, Twitter Comments Off on Too Left Tweet: Brands Get Political at their Peril
PR for Dummies, via Trump and the Mooch
The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics, PR Comments Off on PR for Dummies, via Trump and the Mooch
Trump Gets Schooled in PR
The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading
Posted in Campaign Analysis, In the News, Politics, PR, Public Relations Comments Off on Trump Gets Schooled in PR
Is this the End of the Big Tech Reveal?
There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits. It so disruptive and interesting that the media just have … Continue reading
Posted in Campaign Analysis, PR Tech, Public Relations, Tech PR, Technology Comments Off on Is this the End of the Big Tech Reveal?
What do Trump and ISIS have in Common?
Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading
Posted in Campaign Analysis, Current Affairs, In the News, Politics, Social Media Comments Off on What do Trump and ISIS have in Common?
