Category Archives: Campaign Analysis

PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Posted on March 30, 2020 by rgeller

It’s dark in here.  Let me find the light switch.  There you go.  Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered … Continue reading →

Posted in Campaign Analysis, Crisis Management, Current Affairs | Tagged , , | Comments Off on PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Is that paid PR Opportunity worth it? 5 Experts Chime In

Posted on February 12, 2020 by rgeller

They come in various flavors.  The too-good-to-be-true TV spot.  The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.”  The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and … Continue reading →

Posted in Campaign Analysis, Marketing, PR, Public Relations, Tech PR | Tagged | Comments Off on Is that paid PR Opportunity worth it? 5 Experts Chime In

The Call was Perfect! The PR pitch, Even Better!!

Posted on October 30, 2019 by rgeller

Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not … Continue reading →

Posted in Campaign Analysis, In the News, PR, Public Relations | Comments Off on The Call was Perfect! The PR pitch, Even Better!!

How to Contain PR Fallout from a Cyber-attack

Posted on September 11, 2019 by rgeller

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions … Continue reading →

Posted in Campaign Analysis, Crisis Management, Current Affairs, PR, Public Relations | Tagged , | Comments Off on How to Contain PR Fallout from a Cyber-attack

The Do’s and Don’ts Of Handling A PR Crisis

Posted on August 14, 2019 by rgeller

This post is by David H. Lasker, Founder and CEO of News Exposure   Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust. Add the likelihood that employees … Continue reading →

Posted in Campaign Analysis, Crisis Management, PR, Public Relations | Tagged , , , , | Comments Off on The Do’s and Don’ts Of Handling A PR Crisis

Cheap Trick: Great Band, Lousy B2B Growth Strategy

Posted on April 2, 2019 by rgeller

It’s tough to launch and grow a successful business, and tempting to look for shortcuts. And why not? We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded … Continue reading →

Posted in Campaign Analysis, In the News, Marketing, PR, PR Tech, Public Relations, Tech PR | Tagged , , | Comments Off on Cheap Trick: Great Band, Lousy B2B Growth Strategy

I‘m in PR: What’s the Big Idea?

Posted on July 11, 2018 by rgeller

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. Its backlight shines an eerie glow on the presenter’s lower face. This is not just some ad man (or woman). It’s … Continue reading →

Posted in Campaign Analysis, Public Relations, Social Media, Tech PR, Technology | Tagged , , | 1 Comment

Too Left Tweet: Brands Get Political at their Peril

Posted on November 15, 2017 by rgeller

via GIPHY The term “coffee break” took on new meaning this week as right-wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig … Continue reading →

Posted in Branding, Campaign Analysis, Current Affairs, Politics | Tagged , , , , , | Comments Off on Too Left Tweet: Brands Get Political at their Peril

PR for Dummies, via Trump and the Mooch

Posted on August 2, 2017 by rgeller

The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading →

Posted in Campaign Analysis, Current Affairs, Politics, PR | Comments Off on PR for Dummies, via Trump and the Mooch

Trump Gets Schooled in PR

Posted on October 27, 2016 by rgeller

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading →

Posted in Campaign Analysis, In the News, Politics, PR, Public Relations | Comments Off on Trump Gets Schooled in PR